Bader Kurdi

• Increased patient acquisition by 25-35% through digital campaigns.
• Improved conversion rate by 20% through funnel optimization.
• Reduced CAC by 18% and improved ROAS by 30%+.
• Managed SAR 1M+ monthly marketing budget.
• Led communication strategy and digital ecosystem.
• Develop and implement comprehensive marketing strategies aligned with the organizations vision and
growth targets,
• Manage and execute marketing campaigns across traditional and digital channels, including social media.
search engines, email, and events.
• Analyze market trends, patient behaviors, and competitive activity to identify opportunities for growth and
differentiation.
• Coordinate with medical. operational, and executive teams to promote key services, specialties, and new
initiatives.
• Supervise the creation of marketing materials such as brochures, videos, website content. and press
releases.
• Monitor and report on campaign performance. providing actionable insights and recommendations for
improvement.
• Lead, coach, and develop the marketing team to achieve departmental and organizational goals.
• Strengthened patient journey experience by aligning CRM, call center, and digital touchpoints, improving
lead-to-appointment conversion and patient satisfaction.
• Established data-driven reporting frameworks and dashboards for executive leadership, enabling faster
decision-making and performance optimization across campaigns.
• Ensured full compliance with healthcare regulations and internal governance standards, maintaining brand
integrity while scaling marketing activities.

• Drove 15-20% revenue growth through multi-channel campaigns.
• Increased engagement by 45%.
• Led large-scale activations (E-Sports World Cup, Saudi Padel League).
• Improved ROI by 25% and reduced agency costs by 15%.
• Spearheaded the planning execution, and analysis of comprehensive marketing campaigns across diverse
channels,
• ensuring alignment with strategic objectives and target audience engagement.
• Conducted in-depth market and consumer research. delivering actionable insights to optimize product
launches. pricing.
• and performance.
• Successfully managed high-profile projects. including the E-Sport World Cup and Saudi Padel League,
ensuring stakeholder

• Increased e-commerce contribution by 20%.
• Improved promotional ROI by 15%.
• Supported category growth by 10%.
• Supported the development and execution of trade marketing strategies to drive business growth for
Sunbulah products
• across key retail and wholesale channels.
• Provided strategic recommendations on partnership opportunities to expand the customer portfolio and
enhance market
• presence.
• Revitalized the E-commerce channel by securing contracts with major platforms and initiating online sales.
• Leveraged SAP for invoicing, sales tracking, and performance monitoring to ensure financial efficiency.

• Increased sales by 12% in pharmacy channels.
• Managed execution across 100+ outlets.
• Detail-oriented professional with experience executing strategic plans within the pharmacy channel to
achieve
• organizational objectives.
• Skilled in ensuring compliance with SFDA regulations, monitoring market stock levels to prevent shortages,
and leveraging
• forecasting techniques to support efficient supply chain management.

• Experienced in creating, adjusting, and executing planograms to optimize product placement and shelf
visibility and improved sales by 8-12% via planograms.

• Managed VIP clients and luxury experiences.
• Maintained 95%+ satisfaction rate.
• Improved efficiency by 20%.
• Led communication and hospitality services.