Market Insight Manager
Sage Software
Total years of experience :17 years, 0 Months
CRM & Performance Manager : Set up of an internal CRM system & Providing KPI
- Preparing a functional needs & Following up the execution
- Setting up KPI for campaigns & leads generation
- Training teams
Market Research & Data Analysis
- Introduction of market research & providing management with insights
- Steering market surveys
- Set up of business KPI relied on an analysis of the existing parc
Design and execution of Product lunch roadmaps
- Market Analysis
- Design of market approach & execution of the roadmap
Steering & developing market research.
- Providing insights to top management for decision making.
- Managing the relationship with partners & stakeholders.
- Managing market studies and developing methodologies and quality.
Business visibility :
- Measuring & tracking market KPI (market share, penetration rate, churn...)
- Measuring & tracking retail/distribution KPI :
o Measuring numeric & weighted distribution
o Tracking market share
Impact: Reaching a performance equal to competition in traditional retail.
Brand & Communication visibility :
- Measuring & tracking brand image
- Measuring & tracking media performance
Impact: Decision making for a Brand re-lifting in May 2013.
Execution Visibility:
- Auditing & tracking service delivering in touch points (points of cell & call center)
Impact: Adoption of new customer journeys more ergonomic.
Supporting in tactical decision making :
- Ads Pretest, Concept pretest, Ad hoc studies.
Market Watch (till March 2012) :
- Organizing & developing the activity
Managed Budget: 14 Million de Dh (1.25 Million €)
Resources: 2 persons / 4 agencies
Market Research :
Conducting qualitative & quantitative market research for different segments (Mobile, VAS, Internet)
Market Watch:
Conducting and realizing qualitative and quantitative market studies
Collecting, organizing and analyzing data about competitors from different sources
Anti-Churn Campaigns' Analysis
Bachelor in Marketing
Experimental Sciences Vice Major