Advertising and Marcom Director
TURKUVAZ MEDIA GROUP/HEARST INTERNATIONAL MAGAZINES
Total years of experience :18 years, 3 Months
Oversaw all marketing, demand generation, and brand activities for the company
Boosted conversion rates by 40% through innovative customer relationship building and innovative marketing strategies.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
Led account management and sponsorship development of 25 large Fortune 500 clients
Applied innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
Drove cross-functional implementation of marketing plans across large internal marketing team and external agencies.
Directed various large-scale sponsorship events for Cosmopolitan, Harper's Bazaar and Forbes magazines collabrating with global brands and generated an increased revenue
Implemented and executed marketing and communication functions, overseeing a $2.5M budget and an 8 member team.
Created and executed marketing campaigns from creative brief to implementation across multiple channels
Established key messaging, branding and positioning statements
Planned and launched innovative, creative and effective communications campaigns, such as Cacharel's rebranding campaign where I worked with luxury brand consultant Stefania Saviolo from Bocconi University, which resulted in %35 of increase in the footfall of the stores
Operated fashion campaign production including TVC and catalogue shoots for 8 different seasons.
Executed digital media campaigns integrated with CRM designed to raise the brand loyalty and increase the footfall.
Boosted website traffic by 50% by creating an integrated social media strategy
Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.
Held weekly meetings with the sales team in order to implement effective and right marketing strategies supporting the sales.
Initiated market research studies and analyzed findings.
Played the leading role in the process of market entry stage of the brand
Applied sales forecasting techniques and strategic planning to verify sales and profitability of products and lines.
Designed and implemented a CSR project for the launch campaign of the brand where more than 300 people attended including celebrities and KOLs.
Won the best new store adaptation award elected by USA Headquarters
Identified value propositions and key messages for all of the brand’s marketing campaigns.
Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Played an important role in the buying sessions of the collections as the brand manager
1.Conducted P&L statements of the brands
2.Formulated brand and sales analysis reports
3.Based on these sales reports, generated the buying budgets and determined the sales targets for 13 stores
4.Developed the marketing plan and realized it in coordination with PR department, creative and digital agencies
5.Conducted daily research for the brands and designers in order to develop new ideas for the buying department
6.Monitored, analyzed, and evaluated market trends, customer behaviors, and competitors to identify market opportunities; adjust
marketing strategy and plans to meet changing markets and competitive conditions.
7.Trained the store employees for the brands and products.
8.Attended international fashion trade shows seasonally
1.Participated in the product launch processes of the clients
2.Conducted in depth marketing researches and developed strategic sales support plans for the client firms.
3.Took part as a team member during the creation of 360 campaign planning of the clients
4.Applied mystery shopping, cross functional interviews for the client firms to measure the quality of retail services and gather
specific information about services and products
3.5 GPA over 4.0 SCHERING-PLOUGH, Inc. (Pharmaceutical), Istanbul – Turkey, May – August, 2004 Human Resources, Operations and Sales Department (Intern) 1 Contributed to the operation and sales processes including R&D period of the new product Ezetimibe 2 Participated in recruiting stage for new product Ezetimibe, assisted the department managers in the process of performance evaluation 3 Excelled in communications and interactions with clients, resulting in ability to quickly gather appropriate information 4 Attended weekly team meetings and provided administrative support to the Marketing and Sales teams BIOSEL, Inc. (Pharmaceutical), Istanbul – Turkey, May – August 2002 Sales and Marketing Department (Intern) 1 Contributed to the development of new products 2 Co-conducted developing integrated marketing plan for sale of products to Eastern European market 3 Calculated break-even analysis for newly introduced pharmaceutical products and reported to the department managers 4 Analyzed market share and operational strengths in meetings held by top management 5 Planned and assisted in the implementation of promotional activities 6 Analyzed cost & sales, inflation & budget activities
