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Balaji Azhagirirajan, Business Strategist

Balaji Azhagirirajan

Business Strategist·Astra Group of Companies

India

Master's degree, Structural Engineering

Work experience

Total years of experience: 14 years, 2 months

Business Strategist

February 2026 - Present

Astra Group of Companies

Chennai, India

February 2026 - Present

 Prepared the a 3-year market expansion roadmap that align with the companys mission.
 Interpreted client business needs into actionable project frameworks, ensuring long-term objectives
 Optimized the end-to-end procurement lifecycle to reduce bottlenecks and improve vendor lead times
 Analyzing rivals strengths, weaknesses, and market positioning
 Regularly evaluating the companys SWOT analysis
 Formulated comprehensive market penetration plans, leveraging competitive intelligence to secure early-stage
market share
 Conducted rigorous analysis of competitor ecosystems to identify market gaps
 Synthesized industry intelligence with internal KPIs to drive competitive advantage
 Develop optimised Revenue Modelling & Growth Strategy

Company industry:
FMCG
Job role:
Management

Bid Manager

June 2023 - Present

Sellhorn

Chennai, India Hybrid

June 2023 - Present

Bid Management along with Business development

Company industry:
Maritime & Marine Engineering

Business Development Manager / Bid Manager

June 2023 - Present

Astra Group of Companies

Chennai, India

June 2023 - Present

Company industry:
FMCG
Job role:
Management

Assistant Manager BD

January 2022 - May 2026

Samsung C&T

Gurgaon, India

January 2022 - May 2026

 Samsung C&T:
They are a Tier-1 global titan. They dont just build; they invest, design, and operate massive infrastructure projects
like Burj Khalifa or the Riyadh Metro and many such infra in South Korea.
 Market Analysis:
 Conduct in-depth research on industry trends, competitor activities, and emerging markets such as Green
Hydrogen, Solar, SMR & Airport sectors.
 Assist in developing mid-to-long-term business strategies and Go-to-Market plans for the above sectors
 Preliminary financial models and risk assessments for potential investment
 Continuously seeking opportunities to enhance business processes, streamline operations, and drive innovation in
business development practices
 Develops sales documentation including but not limited to spreadsheets, correspondence, sales proposals,
presentations and internal paperwork for new customer proposals and presentations
 Bid Management:
 Manage the end-to-end documentation for Requests for Proposals (RFPs) and Tenders, ensuring all technical and
commercial requirements are met.
 Lead the process of registering Samsung C&T with government bodies, utilities, and private developers
 Coordinate between internal departments (Legal, Finance, Engineering) to ensure bid alignment with company risk
profiles
 Networking activities:
 Maintain a database of key Contacts and support senior managers in cultivating relationships with government
officials, developers, and joint-venture partners
 Represent the company at international trade fairs, seminars, and networking events to identify lead generation
opportunities
 Prepared post-event reports and analysis and submitted the same to the management
 Engaging with clients, conducting presentations, and handling negotiations to secure new business opportunities
and maintain client satisfaction
 Contacting potential clients to establish rapport & arrange meetings
 Developed an effective sales presentation that is continually tested and used in the field
 Other Management activities:
 Maintain a database of key Contacts and support senior managers in cultivating relationships with government
 Analysing in Mergers and Acquisitions by evaluating target companys Due Diligence and its viability.
 Planning Project schedules & arrange monthly Team meetings and update the same with the management
 Assist in drafting and reviewing Memorandums of Understanding (MoUs), NDAs, and preliminary contract terms
 Ensure all business development activities strictly adhere to Samsung C&Ts global ethics, safety standards, and
ESG guidelines
 Providing guidance and mentorship to junior team members, fostering a culture of growth and development within
the department

Company industry:
Construction & Building
Job role:
Management

Project Associate (Authority Architect)

June 2016 - May 2026

CRISIL Risk and Infrastructure Solutions

Chennai, India

June 2016 - May 2026

 Analysed & designed a facility handling of Cape size vessels of dry bulk / break bulk cargo (25 MTPA).
 Calculation of Upfront Tariff as per TAMP Guidelines
 Planned & Prepared Location, Layout drawings using Auto CAD 2019 and sent to the client
 Prepared presentations for getting approval from Secretary, Ministry of Shipping, SFC and PPPAC committees.
 Review on Performance evaluation of the projects every year based on the inputs from traffic department of the Port
 Discussions with CPWD regarding Location / Layout drawings for studies such as Wave tranquility, etc, .
 Held Pre-application conference meetings with bidders and Port Officials.
 Reliable experience in Preparation / Evaluation of tenders which includes RFQ, RFP, DCA, IRR Calc, fixation of
Upfront / Reference Tariff, Cost Estimate etc. for PPP/ BOT / Captive projects.
 As well as a career history full of preparation of EoI documents, Independent Engineer / PMC documents, Inception
/ Techno-Economic Feasibility Reports, DFR/DPR, Project & Investment advisory proposals, verification of
compliance of Conditions Precedent documents.
 Updating Port Master Plan on quarterly basis with critical details from Survey Team and site visits
 Submitted Technical Bid documents for various ports
 Communicate a clear list of goals for team members to follow
 Overseeing existing & future Bids & other Bid related activities
 Supervising Bid writing & evaluation of applicants
 Attending conferences, workshops and seminars
 Conduct monthly review meetings
 Quickly and effectively resolved team conflicts
List of Ports worked:
 Kamarajar Port
 Paradip Port

Company industry:
Business Consultancy Services

Site Engineer

May 2012 - May 2026

SRS Foundations

Chennai, India

May 2012 - May 2026

 Day-to-day management of the site, including supervising and monitoring site labour force.
 Preparation of Techno Economic Feasibility Report (TEFR) for Dry Dock at VPA
 Design and construction supervision services consultant for NAC, Papua New Guinea
 Design and Construction Supervision of Airport Upgrades at Labasa and Savusavu Airport, Fiji
Bid

 Development of Western Dock Basin inside.
 Development of Outer Harbour Port nearer to South of Existing South Breakwater
 Transaction Advisory services

 Development of Container Terminal (Phase - I & II)
 Development of IOCL Captive Jetty
 Development of LNG Terminal
 Development of Marine Liquid Terminal - II
 Development of Puducherry Port

Company industry:
Personal Care Centers
Job role:
Civil Engineering

Business development

January 2022 - March 2023

Samsung C&T

Gurgaon, India

January 2022 - March 2023

Company industry:
Civil Engineering

Bid Manager

June 2016 - June 2021

CRISIL Ltd

Chennai, India

June 2016 - June 2021

Company industry:
Maritime & Marine Engineering

Bid Manager

June 2013 - June 2016

Portman India Pvt Ltd

Chennai, India

June 2013 - June 2016

Company industry:
Maritime & Marine Engineering

Project Engineer (Authority Architect)

January 2013 - January 2016

Portman India Pvt. Ltd.

Chennai, India

January 2013 - January 2016

Responsibility:
 Held Pre-application conference meetings with bidders and Port Officials.
 Reliable experience in Preparation / Evaluation of tenders which includes RFQ, RFP, DCA, IRR Calc, fixation of
Upfront / Reference Tariff, Cost Estimate etc. for PPP/ Non-PPP projects.
 As well as a career history full of preparation of EoI documents, Independent Engineer / PMC documents, Inception
/ Techno-Economic Feasibility Reports, DFR/DPR, Project & Investment advisory proposals, verification of
compliance of Conditions Precedent documents.
 Updating Port Master Plan on quarterly basis
 Submitted Technical Bid documents for various ports
List of Ports worked:
 Kamarajar Port
 Kandla Port
 New Mangalore Port
 Mormugao Port
 Puducherry Minor Port
 MCCI Chamber for Silambimangalam Minor Port

Company industry:
Maritime & Marine Engineering

Site Engineer

June 2012 - June 2013

SRS Foundations Pvt Ltd

Chennai, India

June 2012 - June 2013

Company industry:
Civil Engineering

Education

Anna University – Anna University Of Technology Chennai

May 2020

May 2020

Master's degree, Structural Engineering

India

Annamalai University

May 2012

May 2012

Bachelor's degree, Structural Engineering

India

Annamalai University

May 2012

May 2012

Bachelor's degree, Construction Management

India

Skills

BID MANAGEMENT
Intermediate
BID MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONCRETE BREAKERS
Intermediate
CONCRETE BREAKERS
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
CONTRACT ANALYSIS
Intermediate
CONTRACT ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REQUEST FOR QUOTATION RFQ
Intermediate
REQUEST FOR QUOTATION RFQ
Intermediate
SALES
Intermediate
SALES
Intermediate
STRUCTURAL ENGINEERING
Intermediate
STRUCTURAL ENGINEERING
Intermediate
TECHNO ECONOMIC ANALYSIS
Intermediate
TECHNO ECONOMIC ANALYSIS
Intermediate

Languages

English

Expert

Tamil

Native Speaker

Telugu

Intermediate

Hindi

Beginner

Spanish

Beginner

Training and Certifications

Certifications
Diploma in Information Technology
TCPS IT Education
May 2006
Diploma in Autocad
CADD centre
May 2010

Hobbies and interests

Listening To Music