Balaji R

• Managing monthly trade and marketing provision reports and budget tracking for PAN India
operations.
• Handling trade scheme settlements worth ₹2+ Crores with timely validation and accurate
closure.
• Managing settlement analysis for 2, 400+ distributors, ensuring zero pending claims.
• Coordinating POSM dispatch, branding activities, and festive campaign execution across regions.
• Updating scheme details on company portal and conducting regular market visits and competitor
pricing analysis.
• Created Power BI and Advanced Excel dashboards for real-time claims and performance
tracking.

• Led and coordinated 3 Regional MIS teams across South India, driving consistent reporting
standards.
• Processed monthly incentive and salary payouts for 600+ field sales staff with high accuracy.
• Prepared monthly sales, productivity, and market trend reports for senior management review.
• Managed trade scheme settlements, ROI tracking, budget control, and POSM visibility planning.
• Conducted damage settlement audits and product closing reconciliations.

• Managed primary and secondary sales MIS for commodity FMCG business.
• Prepared analysis reports, trend reports, and planning sheets for all management levels.
• Handled trade scheme settlement, ROI tracking, budget control, and POSM planning.
• Supported sales invoice and PO creation for sales orders.

• Prepared daily, weekly, monthly, and quarterly sales MIS reports — customer-wise and sub
category-wise.
• Developed and published Power BI dashboards and sales review reports for management.
• Managed distributor damage claims, vendor payments, and SAP entries.
• Supported trade scheme design, incentive planning, and distributor claim tracking.