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Rekha  More, Marketing Executive

Rekha More

Marketing Executive·MULTI COMMODITY EXCHANGE OF INDIA LTD.

Oman

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 2 months

Marketing Executive

January 2023 - January 2025

MULTI COMMODITY EXCHANGE OF INDIA LTD.

Mumbai, India

January 2023 - January 2025

• Develop and implement media buying and planning strategies across Print, OOH, TV, Radio, and
Digital/Social platforms.
• Implement marketing strategy to increase reach, engagement and followers.
• Applies established media and awareness guidelines across the Exchanges social platforms, ensuring all
content is checked and corrected before release.
• Manage and monitor marketing budgets to ensure cost-effectiveness.
• Create engaging content and perform basic video editing.
• Helps advance the Exchanges overall objectives by managing and enhancing its presence on social media.
• Plan and execute branding initiatives and promotional campaigns to enhance market presence.
• Engages with target audiences across digital channels, addressing their questions and coordinating
responses with the appropriate departments.
• Coordinates media interviews, assists in delivering training and awareness programs, and manages
coverage of events and campaigns while ensuring full compliance with Exchange guidelines.
• Collaborate with creative agencies for development of marketing collaterals.
• Coordinate with media agencies for planning and execution of campaigns.
• Manage vendor relationships, including monitoring agreements and ensuring timely renewals.
• Manage external agencies to ensure timely and quality deliverables.
• Delivers regular reports containing social media metrics and insights to support the development of
media strategies to SEBI.
• Oversee incoming and outgoing business correspondence with professionalism.
• Ensure proper documentation and filing systems for easy retrieval.
• Coordinate with internal teams and external stakeholders to meet campaign requirements.
• Process invoices and ensure timely payments to vendors and stakeholders.

Company industry:
Financial Services

Executive- Business Support

January 2022 - December 2022

ENHANCE GROUP- MUSCAT-

Muscat, Oman

January 2022 - December 2022

• Preparing Extensive Business Review Reports - To bring business insights for the customer marketing
team.
• Perform data analysis to help the team draw useful insights for generating reports on periodic basis
• Tracking activation programs with field teams to improve portfolio penetration
• Driving width and depth for existing, New and focus Products through Field team and Distributors
• Ensuring timely communications to field & completion of monthly mandatory tasks as per timeline
• Regularly coordinating with stakeholders (branch teams, field force, supply chain, finance, etc.)
• Vendor management, cascading to teams and regular tracking
• Working with field for ad-hoc priorities like geography specific drives & activities
• Uploading MOC schemes & communicating to branches
• Keep Track on Market spend.
• Initiate Customer Settlements.
• Process Co-Packing.
• Vendor Management.
• Preparation of Presentation.
• Process Monthly Team Time Sheet & Incentive.
• New Customer Code creation.

Company industry:
FMCG

Media Manager

January 2017 - December 2019

SANJEEVANI ADVERTISING-

Mumbai, India

January 2017 - December 2019

• Media buying, Media Planning & Media Execution. (Print, Outdoor, TV, Radio, Social)
• Branding and Promotional Campaigns.
• Renewing and follow up for annual maintenance contracts.
• Responsible for timely estimation & post campaign analysis
• Social media marketing Management.
• Customer Relation Management.
• Preparation of Presentation.
• Managing external agencies and ensuring marketing budgets.
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for
growth.
• Preparing all invoice and Maintain all records of Invoice.
• Managing and preparing incoming and outgoing correspondence.
• Maintain proper filling system.
• Support Internal divisions (Admin, Sales & Marketing, Accounts)
• Preparing and collating monthly reports.

Company industry:
Advertising

Assistant Manager-Media Operation

December 2007 - January 2012

GRACIOUS COMMUNICATION PVT LTD

Mumbai, India

December 2007 - January 2012

• Responsible for Media buying, Media Planning & Media Execution (Print, Outdoor, TV, Radio)
• Responsible for Customer Relation Management
• Responsible for present presentation to clients
• Responsible for timely estimation & post campaign analysis
• Preparing all invoice and Maintain all records of Invoice
• Responsible for renewing and follow up for annual maintenance contracts.
• Managing and preparing incoming and outgoing correspondence
• Support administration of other departments
• Maintain proper filling system
• Prepare monthly reports
• Experience of the full marketing mix.
• Automobile Client: - Skoda

Company industry:
Advertising

Sr. Media Executive

September 2006 - December 2007

Gracious Communication Pvt Ltd

Mumbai, India

September 2006 - December 2007

Media Buying & Planning

Company industry:
Advertising
Job role:
Marketing and PR

Senior Executive- Administration

January 2004 - November 2007

VENTURE ADVERTISING PVT LTD

Mumbai, India

January 2004 - November 2007

• Customer Relation Management
• Responsible for preparation of minute, agendas.
• Manage meetings, travel arrangements, calendars.
• Prepare presentation.
• Preparing monthly reports.
• Preparing all invoice and Maintain all records of Invoice.
• Responsible for renewing and follow up for annual maintenance contracts
• Maintain proper filling system
• Responsible for Scheduling, Client Co-ordination, Publication Co-ordination

Company industry:
Advertising

Media Executive

April 2004 - September 2006

Venture Advertising Pvt Ltd

Mumbai, India

April 2004 - September 2006

Client Servicing

Company industry:
Advertising
Job role:
Marketing and PR

Education

Lala Lajpat Rai Institute of Management

May 2011

May 2011

Master's degree, Marketing

India

LALA LAJPATRAI INSTITUTE

January 2011

January 2011

Master's degree, (MARKETING)

India

K.B COLLEGE/ Mumbai University/

January 2004

January 2004

High school or equivalent, Finance

India

Skills

Output
Expert
Output
Expert
Media Buying
Expert
Media Buying
Expert
Marketing
Expert
Marketing
Expert
Planning
Expert
Planning
Expert
Buying
Expert
Buying
Expert
Output
Expert
Output
Expert
Media Buying
Expert
Media Buying
Expert
Marketing
Expert
Marketing
Expert
Planning
Expert
Planning
Expert
Buying
Expert
Buying
Expert
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
ACCOUNTING
Intermediate
ACCOUNTING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
DIGITAL MEDIA
Intermediate
DIGITAL MEDIA
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA PLANNING
Intermediate
MEDIA PLANNING
Intermediate
RELATIONSHIP BUILDING
Intermediate
RELATIONSHIP BUILDING
Intermediate
VENDOR MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate

Languages

English

Beginner

Hindi

Beginner

Marathi

Beginner

Arabic

Beginner

Hobbies and interests

Reading