Bandar Tashkandi

Accomplishments:
• Played an instrumental role in reinvigorating sugar export business in USC Arabia, subsequent to demerge of Savola Foods Arabia.
• Acted as a catalyst in the evolution of business excellence, conceptualized and developed corporate excellence plans to achieve the laid out strategic objectives towards sustainable development.
• Spearheaded Export Sales Department with market coverage of 23 countries in Middle East, East Africa, Southern Asia and Europe; focusing on core markets (Jordan, Yemen, GCC and Iraq).
• Provided strategic leadership in expanding business reach and proactively creating new sales leads/opportunities in B2B, B2C & Trade channels divisions.
-In B2B portfolio, managed accounts including PepsiCo, Coca Cola and Kraft.
-In B2C, managed Regional Distributors.
-In trade channel, dealt with Global Trade Houses including Czarnikow, ED&F man, Cargill & Louis Dreyfus, as well, regional traders in Jordan, GCC, Yemen & Iraq.

Key Responsibilities:
• Articulating the vision of the organization with a focus on creating value for the shareholders and adoption of a strategic plan consistent with that vision.
• Formulating and implementing strategic business plans to advance the business' mission and objectives and promote aggressive revenue, profitability and growth of the organization across the Globe.
• Analyzing and capitalizing on evolving market trends, networking extensively among international clientele to enhance market penetration and negotiating business development agreements.
• Endeavoring to achieve projected business and sales targets, analyzing and monitoring demographic variables.
• Managing product portfolio including Sugar packs for industrial usage, sugar consumer’s retail bags, sugar sachets and sweeteners sachets and tablets.
• Supporting expansion of product portfolio to include Dessert Mixes, Sugar Cubes, Brown Sugar, and Icing Powder by early 2015.
• Managing, deploying resources/ personnel to effectively achieve/ update and review, vision, mission and corporate values in consonance with organizational objectives.

Accomplishments:
• Concomitantly managed
- a business unit located in Jordan called (Afia International Company of Jordan )\[Post a merge decision (Afia Int’l and USC to form a new company- Savola Foods Arabia\]
- Sugar Exports, (USC- Export Dept., Jeddah)
- Startup phase of Edible Oils export business out of AIC Arabia. Successfully launched export business into Pakistan, Australia, Kenya & Djibouti.
• Played a vital role in turning-around 18 months of negative P&L into a profitable-for the AIC Jordan by Jun 2013.
• Attained yearly targets by July 2013.
• Introduced the B2B concept to the business fundamentals & developed 3 major industrial sector & Horeca accounts.
• Excellent record of initiating and leading turnaround growth strategies in complex multi-channel distribution environments.

Key Responsibilities:
• Served as a General Manager responsible for the P&L of “AIC Jordan”, a standalone Business Unit in Amman. Pioneered market penetration in Levant Region (Jordan, Lebanon, Syria, Palestine and Iraq).
• Visualized, planned and executed aggressive strategic marketing plans and successfully bagged key accounts. Handled distributors in each country for a product portfolio of (Edible Oils, Ghee and Pasta) with focus on Modern Trade, Coops and Whole Sales channels.
• Administered revenue/expense goals, ensured goals are met through appropriate planning/organization of staff, inventory and expenses for short/long term success.
• Kept close tabs on market dynamics/competitor activities and devised effective marketing strategies to counter the same. Collated information and formulated strategies to optimize performance parameters and business outputs.
• Negotiated lucrative long term contracts, ensured top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities.
• Recruited middle management personnel, systematized employee functions, assigned targets and territories to sales force, conducted training sessions, retained and delegated responsibilities to achieve performance at its pinnacle by critical appreciation of activities in line with changing business scenarios.

Accomplishments:
• Amplified business volume by 23% in 2Y (combined BUs)
• Boosted margin growth by 26% in 2Y (USC Jeddah)
• Conceived innovative strategies that expanded margin by 31% in 2Y (USC Egypt)
• Executed critical feasibility studies to pilot major business expansion drives and consistently exceed targets. Augmented business in the B2B & B2C sectors.
• Implemented new and innovative procedures to increase company-wide efficiency and cost effectiveness. Successfully converted 32% of the business size from indirect approach into direct & long term agreements.
• Dexterously managed sugar export business for 2 sister companies (United Sugar Company of Saudi Arabia and United Sugar Company of Egypt).

Key Responsibilities:
United Sugar Company of Saudi Arabia
• Strategized, managed and expanded entire business area according to organizational goals/ strategies.
Leveraged its equity as a premium supplier with a focus on the B2B & B2C sectors.
• Propelled growth through day-to-day management of significant issues through strategic realignment and business development solutions in line with organizational policies. Deftly managed a refined portfolio of strategic key accounts & premium retail businesses in the region.
• Proffered overall direction and management of the organization's utilization of resources. Developed and monitored annual plans for procurement, sales, operations, and finance department in conjunction with department heads.
• Deployed all aspects of financial analysis, including but not limited to budgeting, forecasting, target setting and reporting.

United Sugar Company of Egypt
• Responsible for the performance and market development across 40 countries in Middle East, North/East Africa and Europe.
• Managed the startup of USC Egypt, dexterous in preserving the apex position for sugar in the Egyptian Export Market, with a focus on Global Trade & Regional B2B business.
• Established its footprint in the export market & penetrated new markets based on the freight advantages concept of “Package of solutions” into the industrial & trade sectors.
• Superintended the export sales deals right from negotiations to signing sales contract, identified avenues and opportunities to expand business by establishing operations distribution and marketing for exports.

Accomplishments:
• Registered volume growth by 78% in 3Y (combined BUs)
• Grew margin by 57% in 3Y (USC Jeddah) and 43% in 3Y (USC Egypt)
• Successfully managed start-up of export business in USC Egypt in 2008 & attained “Authorized Supplier” status with several global customers for USC Egypt.
• Expanded B2B sector in USC Arabia export dept. & launched the Export program of USC Egypt.

Key Responsibilities:
• Sustained and augmented export business, established industrial sales & commodity trade channels by setting up detailed strategies and action plans based on capitalizing previous investments with global industrial partners.
• Maneuvered the existing business forward by identifying new, profitable opportunities and converting them into commercial contracts.
• Outlined the nature and scope of the business for long-term growth that created value and revenue for the company and effectively analyzed regional demand, future market & global supply demand balance, trade flow and arbitrage, to give company a decisive competitive edge.
• Assisting the GM in managing P&L, cost center and budget control. Established export’s annual & monthly KPIs, planned and implemented strategic sales initiatives, led the sales team to consistently chart a rising business curve.
• Designed dynamic pricing formulas and freight solutions / market / product / supply vehicle. Proactively managed a whole gamut of activities encompassing shipments, collections, budget, expenses, future accounts, risk management & customer service.
• Contributed towards effective team problem solving with staff, peers, and management. Consistently demonstrated corporate values, encouraged and assisted team members to achieve their goals.

Previous Professional Experiences within United Sugar Company - Savola Foods:
• 2006 - 2007: Department Manager, Export Sales
• 2004 - 2005: Export Sales Manager
• 2003 - 2003: Assistant Sales Manager (Export)
• 2001 - 2002: Management Trainee in Sales Dept