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Baraa Alsaidi, Country Finance Manager

Baraa Alsaidi

Country Finance Manager·Plaza Premium Group

Saudi Arabia

Bachelor's degree, B.S Business Administration (Finance)

Work experience

Total years of experience: 10 years, 11 months

Country Finance Manager

January 2026 - Present

Plaza Premium Group

Riyadh, Saudi Arabia

January 2026 - Present

• Own the consolidated KSA P&L across 8+ airport-lounge and F&B outlets (Plaza Premium Lounges, Root98, Aerotel, RSI) — PAX,
revenue, F&B cost, per-PAX economics, EBITDA — delivering monthly and YTD review packs to the VP and C-Suite.
• Built the VP management review model from raw outlet-level P&Ls — replacing weeks of manual consolidation with a refresh
cycle measured in hours.
• Lead commercial finance on airport concessions across Airports Authorities — rent escalations, revenue-share waterfalls, bank
guarantee exposure, supplier and vendor cost analysis.
• Modeled the 8-year EBITDA-share structure behind a multi-year management agreement; led financial review on KFIA lounge
and catering renewals.
Company industry:
Hospitality & Accomodation

Financial And Administrative Manager

March 2023 - Present

Insuco International

Riyadh, Saudi Arabia

March 2023 - Present

• Founded and led the strategic establishment of the Middle East HQ in KSA, overseeing all operational aspects.
• Partnered in drafting regulatory documents to ensure full compliance with legal and industry standards.
• Ensured adherence to financial regulations, collaborating with banking institutions and tax consultants.
• Directed key operational functions, including financial administration, procurement, & process management.
• Led the organizational transition to a holding group structure, optimizing the HQs’ operational framework.
Company industry:
Agriculture & Crop Production
Job role:
Farming and Agriculture

Financial & Administrative Manager

January 2024 - December 2025

Insuco International (Founding Team)

Riyadh, Saudi Arabia

January 2024 - December 2025

• Founded the Middle East HQ in Riyadh from a blank slate — built the internal control environment, chart of accounts, ERP
aligned reporting, administration and procurement function from zero; led the transition to a holding-group structure.
• Owned annual budgeting, multi-year planning, rolling forecasting, and the monthly/quarterly/annual reporting cycle; managed
bank facilities, treasury, cash-flow forecasting, and supplier/vendor governance across the regional entity.
• Carried IFRS, Zakat, VAT, and WHT compliance with KSA banks, ZATCA, auditors, and the Ministry of Investment — under
Saudization requirements; hired and onboarded the first finance and admin team.
Company industry:
Business Consultancy Services

Finance Manager

June 2023 - February 2024

Pico International

Riyadh, Saudi Arabia

June 2023 - February 2024

• Managed financial and commercial operations across KSA, Qatar, and Bahrain, ensuring compliance with regulations and the responsibilities of the collection types.
• Handled expenses, ledgers, and banking processes, ensuring financial accuracy.
• Prepared financial statements, cash flows, and forecasts, ensuring timely reporting.
• Oversaw VAT/WHT returns and ensured tax compliance.
• Worked with auditors to ensure transparency in financial reporting.
• Collaborated with sales to optimize customer and supplier account management.
Company industry:
Events Management
Job role:
Accounting and Auditing

Senior Accountant

July 2022 - June 2023

Motorsport Company (SMC)

Jeddah, Saudi Arabia

July 2022 - June 2023

• Led the successful transition from cash to accrual accounting, managing daily operations while ensuring full compliance with tax regulations.
• Applied meticulous attention to detail in tracking accounts, significantly improving operational efficiency and accuracy in monthly reporting.
• Oversaw Accounts AP and AR, invoicing, and bank submissions, ensuring accurate and timely processing.
Company industry:
Accounting
Job role:
Accounting and Auditing

Senior Accountant

January 2022 - January 2023

Saudi Automobile & Motorsport Federation (SAMF / SMC)

Jeddah, Saudi Arabia

January 2022 - January 2023

• Co-led the strategic transition from cash to accrual accounting — chart of accounts redesign, internal controls, and close cycle;
materially improved financial accuracy and long-term planning.
• Recognized by Oracle ERP as Senior Accountant ERP Systems Leader (2023); trained teams for the ERP system and procedures.
Company industry:
Events Management

Senior Accountant

August 2021 - July 2022

Alborg Diagnostics

Riyadh, Saudi Arabia

August 2021 - July 2022

• Led financial operations for the accounts receivable in KSA, overseeing customer requests, invoice submissions, credit notes, B2G transactions. Supervise the collection team, bad debt management, and regional AR reporting.
• Prioritized accuracy and timeliness, actively mitigating financial risks through close monitoring and support to B2B and B2C accountants. Focused on continuous process improvements to enhance efficiency and ensure regulatory compliance.
Company industry:
Laboratory & Quality Control
Job role:
Accounting and Auditing

Senior Accountant — MENA

January 2021 - January 2022

— Al-Borg Medical Laboratories

Jeddah, Saudi Arabia

January 2021 - January 2022

• Led AR financial operations across MENA. Spearheaded the reconciliation of 70 MENA bank accounts with a 4-5 month backlog
in two weeks at 100% accuracy — recovered hundreds of millions in stuck receivables. Recognized by SAP ERP as Senior
Accountant ERP Systems Leader (Dec 2022). Pre-Opening. Set up credit-control processes aligned with IHG global
standards and ZATCA from day one. Full-cycle AR/AP, budgeting, bank submissions, vendor
and stakeholder liaison. Asset registration and asset management, inventory control, and procurement support across
warehouse operations.
Company industry:
Other Healthcare Services

Credit Supervisor

January 2021 - August 2021

IHG Hotels & Resorts,

Jeddah, Saudi Arabia

January 2021 - August 2021

Set up credit-control processes aligned with IHG global standards and ZATCA from day one.
Company industry:
Hospitality & Accomodation

Credit Supervisor

January 2021 - July 2021

Intercontinental Hotel Groups IHG

Jeddah, Saudi Arabia

January 2021 - July 2021

• Innovated credit processes, enhancing invoicing and collections to align with company standards and ZATCA regulations.
• Enforced policy compliance, minimizing credit risks and ensuring operational efficiency.
• Managed operations and facilitated seamless cross-departmental communication.
Company industry:
Hospitality & Accomodation
Job role:
Accounting and Auditing

Financial & Accounting Analyst

September 2017 - January 2021

Tatweer Establishment LLC

Abu Dhabi, United Arab Emirates

September 2017 - January 2021

Managed UAE AR and AP invoice inputs, and budgets, bank submissions, overseeing customer requests, invoices, credit notes, and financial reporting. Keeping a healthy relationship with clients, vendors, lawyers, relationship managers, and private investors.
Company industry:
Retail & Wholesale
Job role:
Sales

Financial & Accounting Analyst.

January 2017 - January 2021

Tatweer Bela Hodood,

Dubai, United Arab Emirates

January 2017 - January 2021

Financial & Accounting Analyst. Full-cycle AR/AP, budgeting, bank submissions, vendor and stakeholder liaison.
Company industry:
Retail & Wholesale

Material Research Technician

July 2015 - August 2017

Safari Group

Jeddah, Saudi Arabia

July 2015 - August 2017

• Asset registration & conducted inventory checks, ensuring accuracy & efficiency in warehouse operations.
• Optimized supply chain management through effective tracking and oversight of assets and inventory.
Company industry:
Retail & Wholesale
Job role:
Accounting and Auditing

Education

Indiana University of Pennsylvanina

May 2015

May 2015

Bachelor's degree, B.S Business Administration (Finance)

United States

GPA (point): 2.69 out of 4

GPA (point): 2.69 out of 4

Full time student gradutaed with honors

Indiana University of Pennsylvania

January 2015

January 2015

Bachelor's degree, Business Administration - Finance

United States

Skills

Developments
Expert
Developments
Expert
Time Management
Expert
Time Management
Expert
Critical Thinking
Expert
Critical Thinking
Expert
Leadership
Expert
Leadership
Expert
Teamwork
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Teamwork
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Management
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Management
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Minutes
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Minutes
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Financial Reporting
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Financial Reporting
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Risk
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Risk
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Financial Planning
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Financial Planning
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Microsoft Office
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Microsoft Office
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Planning
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Action Planning
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Action Planning
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Administration
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Administration
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Customer Service
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Customer Service
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Production
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Production
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Marketing
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Marketing
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Project Management
Intermediate
Project Management
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Strategic Planning
Intermediate
Strategic Planning
Intermediate
Sales
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Sales
Expert
MANAGEMENT
Expert
MANAGEMENT
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OPERATIONS
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OPERATIONS
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RISK MANAGEMENT
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RISK MANAGEMENT
Expert
SUPPLY CHAIN
Expert
SUPPLY CHAIN
Expert
SUPPLY CHAIN MANAGEMENT
Expert
SUPPLY CHAIN MANAGEMENT
Expert
SAFARI (WEB BROWSER)
Expert
SAFARI (WEB BROWSER)
Expert
CASH FLOWS
Intermediate
CASH FLOWS
Intermediate
ACCOUNTS RECEIVABLE
Intermediate
ACCOUNTS RECEIVABLE
Intermediate
SALES
Intermediate
SALES
Intermediate
FINANCIAL RISK
Intermediate
FINANCIAL RISK
Intermediate
ACCOUNT RECONCILIATION
Expert
ACCOUNT RECONCILIATION
Expert
AP STYLE
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AP STYLE
Expert
ASSET MANAGEMENT
Expert
ASSET MANAGEMENT
Expert
ATTENTION TO DETAIL
Expert
ATTENTION TO DETAIL
Expert
BILLING
Expert
BILLING
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BUDGETING
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BUDGETING
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FINANCIAL STATEMENTS
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FINANCIAL STATEMENTS
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CREDIT SUPERVISON
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CREDIT SUPERVISON
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MONTHLY CLOSING
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MONTHLY CLOSING
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CRITICAL THINKING
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CRITICAL THINKING
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LEADERSHIP
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LEADERSHIP
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ADABTIBILITY
Expert
ADABTIBILITY
Expert
TIME MANAGEMENT
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TIME MANAGEMENT
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Finance
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Finance
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Preparation
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Preparation
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Materials
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Materials
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Office Administration
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Office Administration
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Office Management
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Office Management
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Financial Accounting
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Financial Accounting
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Auditing
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Auditing
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Outlook
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Outlook
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Order
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Order
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Mail
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Mail
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Microsoft Excel
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Microsoft Excel
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Microsoft PowerPoint
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Microsoft PowerPoint
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Problem Solving
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Problem Solving
Expert
Accounting
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Accounting
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Petty Cash
Expert
Petty Cash
Expert
Payroll
Expert
Payroll
Expert
Payments
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Payments
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Tally
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Tally
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Purchasing
Expert
Purchasing
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Reconciliation
Expert
Reconciliation
Expert
Teamwork
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Teamwork
Expert
Annual Budgets
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Annual Budgets
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Team Management
Expert
Team Management
Expert
Financial Management
Expert
Financial Management
Expert
Banking
Expert
Banking
Expert
Financial Analysis
Expert
Financial Analysis
Expert
Corporate Finance
Expert
Corporate Finance
Expert
Internal Audit
Expert
Internal Audit
Expert
Treasury Management
Expert
Treasury Management
Expert
Corporate Treasury
Expert
Corporate Treasury
Expert
Key Account Management
Expert
Key Account Management
Expert
Business Development
Expert
Business Development
Expert
ADMINISTRATIVE SUPPORT
Intermediate
ADMINISTRATIVE SUPPORT
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL CONTROLS
Intermediate
FINANCIAL CONTROLS
Intermediate
FINANCIAL STRATEGY
Intermediate
FINANCIAL STRATEGY
Intermediate
INTERNAL CONTROLS
Intermediate
INTERNAL CONTROLS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Memberships

SOCPA

Member

August 2021

Training and Certifications

Certifications
M&A Foundations
FinTech
Power BI
Bank Facilities
Financial Modeling
IPSAS
CertIFRS (ACCA)
Professional in Business Analysis
Feb 2024
Show credentials
Risk Management Professional
Feb 2024
Show credentials
Financial analyst
Jun 2022
Show credentials
Financial Modeling
May 2022
Show credentials
Training
Foreign Exchange
Bloomberg
Jan 2013
Equity
Bloomberg
Jan 2013
Fixed Income
Bloomberg
Jan 2013
Commodity
Bloomberg
Jan 2013

Hobbies

  • Audio Books
  • Reading
  • Watching Movies
  • Animal Fancy
  • Work-out
  • Outdoors