Baraa Bakkar

One of the Executive Management team members, overseeing the initial phases of the company projects, including market analysis, evaluate zoning, financial analysis, best land use, concept design, feasibility studies, identification of technical operators, fund raising and offering opportunities to potential equity partners. My role is also comprises developing the strategy of the company together with professional advisory firms and undertaking the implementation of the business plans all over the company.

- Development of all application documents for an existing Saudi financing company to the Saudi Arabian Monetary Agency as part of the process to obtain the regulatory license.
- Lead the restructuring and performance improvement of one of the leading engineering consulting offices by creating strategic assessment, organization structures, policies and procedures, authority matrices, job descriptions, redistribution of resources and KPIs.

- Strategic and financial planning for a leading education group focusing on reaching a significant reduction of educational and non-educational costs, improved operational performance leading to improved EBITDA.
- Re-organization of a leading family business away from a country-driven towards a product driven MENA organization model: significant top-line improvement.
- Strategy development, detailed risk analysis and turn-around of a leading paints factory, implementing LEAN operational improvement and expansion strategy, focusing on reduction of duplicate procedures, set-up of an efficient procurement organization, establishment of revenue management.
- Pre-IPO preparation of a leading industrial group including conversion to joint stock company, development of due diligence, business plan, valuation, feasibility study and both legal and corporate governance structure.
- Advice & spearhead organizational assessment and diagnosis for medium and large enterprises implementing novel category management approach, building people/system capabilities resulting in significant performance improvement and productivity increase.
- Leading a value -based negotiations and due diligence of investment opportunities in real estate, education, hospitality, retail, media and transportation for a leading private equity firm.
- Structuring of various investment funds and leading the private placement programs resulting in successfully raising SR200m+ of investments.
- Development of corporate and family governance structures putting together policies, procedures, authority matrices and business plans.
- Providing investment management services for four different Projects in the real estate sector located in Saudi, Bahrain, Dubai, and UK.
- Conceptualisation and set-up of various new companies/projects in industrial, real estate, health care, technology and investment banking working directly with the founders/top management.

- One of the co-founders of Riyadh operations and member of the advisory team, drafting deliverables, reports, presentations and proposals for clients as per engagement time and budget.

• Member of the team, advising a major real estate developer in strategic review, restructuring operations, and SR 5 billion fund raising.
• Hands-on experience in the development of business strategies, policies and procedures manuals for organizations as part of pre‐IPO preparations.
• Drafting corporate governance policies & procedures and its implementation plans as well as conducting induction programs for family businesses.
• Developing family charters for two family groups spanning organization structures, job descriptions, authority matrices, roles and responsibilities.

• Participated in advising government and institutional clients (Ministry of Interior, Al Aujan Industrial Group and Dallah Hospital) on business planning, feasibility studies, strategic review, organization structuring.
• Development of consulting services proposals, presentations for potential clients including road maps and project management files for new projects.