Product Manager
Eros Group
Total years of experience :19 years, 9 Months
• Effectively handled complex sales negotiations at the corporate level with key national retailers/chain stores.
• SKU Management; to suggest the appropriate model for the stores, to place the models at the right location and monitoring stock movement at every outlet and ensure linearity of sales.
• Identified and appointed new dealers and channel partners to increase market reach and brand presence.
• Worked on ROI analysis for revenue enhancement, analyze and study the operation processes and recommend improvements, monitor implementation.
• Handled various activities including debtor’s management, price negotiations with Dealers and involved in managing & issuance of various trade schemes.
• Floating monthly sales & promotional schemes or additional inputs to dealers for achieving specified targets.
• Product Management: Global Sourcing, Procurement, Price index, Product Lifecycle supplier contracts
And new product introduction.
• Margin Management: Gross Margin, Channel Margin analysis, Pricing.
• SalesManagement:Retail, Online, PowerRetail, Wholesale, Export, Institutional and Independent Retail.
• Product Training: Product training to sales staff and Merchandisers on monthly basis.
• Product Compliance : As per the country regulation and warranty policy of principle follow up is done along with the team of service in charges
• Planning suitable secondary activity like new schemes or promotional activities for customers to attract them and initiating sales on secondary level / dealer’s outlet.
• Ensuring that highest standards are maintained for servicing of clients and maintaining minimum turn-around-time.
• Identified potential business opportunities and assess revenue potential for enhancing the business for National Retail, Unorganized channel.
• Identifying and appointing new dealers to enhance business development while working closely with them to ensure target achievements
• Handling of 13 Retailer chain of outlets, building of process and systems and driving profits for channels
• Set up a distribution infrastructure for unorganized channel, Handling a strong team of 6 DSO’s .
• Bagged 273 Channel partners for Solstar business in a span of 6 months.
• Attained a market share of 18% in organized channel and a revenue growth of 20% in Retail sector.
• Created brand’s growth strategy and executed with sales and marketing support tools
• Prepared annual sales and marketing budgets by analyzing ROI and evaluating performance
• Conducted market research to position the brand in terms of price, promotions, categories and competition.
• Identified driver categories and established margin analysis for the entire band by category, SKU and competition.
• Improved Sony LCD category ranking to No.2 from No 4 within 6 months with 40% YTD growth.
• Planned and executed brand communications through print and digital media
• Developing & handling of 6 Retail chain outlets, driving profitability from different categories through building strong team of SFA and displays.
• Expanded the national retail chain by 21% over LY for CAV category and increased photo channel outlets from 3 to 18, with a volume growth of 20% in the category