Marketing Manager
City University College of Ajman
Total years of experience :26 years, 8 Months
• Prepare and present reports, policy documents and proposals for change to the CEO and Academic Affairs Committee.
• In consultation with other departments Plan and implement a coherent and effective student recruitment strategy.
• Contribute to CUCA’s marketing strategies through participation in relevant committees and working parties.
• Proactively initiate reviews and be accountable for their fruitful and productive outcomes.
• Assist the CEO in conducting reviews of procedures and action taken in specific student cases in accordance with CUCA’s grievance procedures.
• Authorize for the publication of marketing and student recruitment material such as the students Prospectus and brochures. Extend the use of the Internet to reach, inform and motivate prospective students.
• Maintain liaison with external and internal suppliers, assisting in commissioning and delivery of marketing material.
• Ensure CUCA’s marketing guidelines and policies are being followed
• Manage and maintain positive relationships with venue staff and media partners
• Support the overall marketing objectives of CUCA both externally and internally
• Develop marketing opportunities and ideas, from conception to delivery
• Prepare reports on marketing campaigns, to ensure, effective departmental communication is taking place
• Support university’s functions by documenting relevant marketing material
• Supply sufficient information to the CEO to enable effective budgetary control of specific areas of activity
• Ensure that all printed promotional material is distributed effectively throughout university departments.
• Plan and coordinate with contractors for the exhibition stand buildup and negotiate the cost with three vendors to get best price and quality work.
• Participate in all Educational Exhibitions in UAE Oman, Jordan, and other countries in the Middle East as needed.
• Establish contacts with schools to organize schools visits/presentations to promote CUCA
• Manage print and electronic advertising, including Media planning
• Advertisement results tracking and reporting
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