Trade Development Manager
Hempel Paints
Total years of experience :16 years, 2 Months
Develop and implement comprehensive market strategies to increase market share and profitability.
Analyze industry trends, competitor activities, and customer behaviour to identify growth opportunities.
Identify and establish new business opportunities, partnerships, and
distribution channels.
Build strong relationships with key clients, suppliers, and stakeholders.
Set and achieve revenue targets, sales quotas, and profit margins.
Negotiate contracts with clients and distributors to maximize profitability and minimize risks.
Draft, review, and finalize legal agreements and documentation with key clients and distributors.
Oversee the product lifecycle, including development and pricing.
Collaborate with R&D and production teams to ensure product quality.
Prepare and manage budgets and forecasts.
Optimize pricing strategies and cost controls to improve financial performance.
Ensure compliance with industry regulations, quality standards, and safety protocols.
Identify and mitigate potential risks related to commercial operations.
Maintain strong relationships with key clients, addressing their needs and concerns promptly.
Ensure exceptional customer satisfaction and loyalty.
Running promotions in cooperation with Category and Chanel Managers.
Partnership in developing local strategy related to product launches and marketing campaigns.
- Comparing the year 2022 to the year 2021, network expansion was increased by 20%
- Comparing the year 2023 to the year 2022, network expansion was increased by 33%
- Comparing the year 2022 to the year 2021, LFL increased by 13%
- Comparing the year 2023 to the year 2022, LFL increased by 22%
- Comparing the year 2022 to the year 2021, sales increased by 21% with 33% GP
- Comparing the year 2023 to the year 2022, sales increased by 18% with 38% GP
Key Customers Accounts Managing.
Leading and Managing senior sales executives to construct and execute sales plans on region-wise.
Monitor and Control sales process implementation by sales representatives, supervisors, and senior sales executives.
Working with sales team members to maximize sales and increase revenue aiming to exceed planned sales targets.
Training sales team members about new products.
Manage monthly, quarterly, and yearly sales meetings.
Design in-house and field training for new sales joiners.
Forecasting annual and monthly sales targets for the region and every sales member in cooperation with senior sales executives.
Design and monitor marketing strategies and their implementation aiming to increase brand and product awareness to increase market share and dominate more markets.
Monitor sales team performance, provide constructive feedback, and
implement training development programs once needed.
Analyze and Report monthly sales outcomes to the Sales Manager and
General Manager.
Reviewing regional expenses with senior sales executives, recommending improvements, and reporting the results to the CFO.
Collaborate with strategic local distributors to guarantee proper stock
availability and ease of product deliveries.
Administer quarterly marketing surveys to collect data about industry rivals and new market trends along with gaining a firm understanding of customers’ requirements, needs and complaints.
Exploring new markets, new products, and relationship-building.
Communicate and work closely with strategic and significant market players to present current and new products, answer questions, provide technical information, and run presentations.
Ensure and maintain positive client-customer relationships. Negotiating
contracts, payment terms, prices, and special offers and promotions.
- The 2020 year closing revenue was SAR35M in Eastern Province with an 18% increase compared to the previous year
- Increasing market share of Wood Flooring by introducing 14 private label products to reach the selling of SQM180, 000 by the end of 2020 generating a revenue of SAR 7.2M.
- Increasing market share of Panels by introducing two new products to reach the selling of 120, 000 Panels by the end of 2020 generating a revenue of SAR28M
- The market share increased to 35% in Panels and 65% in Flooring compared to 20% for Panels and 15% for flooring 3 years ago
- Some of our Key clients: are Nesma, Azmeel, Red Sea Housing, Al Manaa Hospitals, Saudi German hospitals, Housing Projects of ARAMCO, Ministry of Health, Ministry of Housing and many others
Key Customers Accounts Managing.
Coordinating sales activities in the Eastern Province.
Managing after-sales customer services.
Conducting Sales Auditing on a monthly basis.
Preparing Sales Reports on a daily basis.
Delivering Technical training for Supporting Staff (e.g. communication skills, data entries).
Monitor specific supply chain-based performance measurement systems.
Monitor logistics activities in the Eastern Region.
Schedule deliveries and implement material flow management systems to meet supply requirements for the whole Eastern Region.
Keep track of inventory levels, material availability schedule and lead time.
Maintain reports and customer service logs.
Computer engineering assistance
