Basel Kara Mohamad

In charge for almost 35 business Partners ( Kowa, Nidek, Haag Streit, Optos, and Heine ..etc)

Handling Ophthalmic Diagnostic product line in UAE that include:
- Analyze market opportunity
- Marketing plan development
- Plan implementation and control
- Ensure the profitability and continued growth of a product for the organization
- periodic visits to maintain rapport with KOL
- Collect data, Analyze, Recommend strategies suit the market trends in alignment with company vision and the BUM
- Coach, Train, Coordinate and direct sales team in coordination with sales manager
- Communicating with suppliers for: pricing, product information & support
- Quarterly review the AOP, Control Sales & Marketing strategies & objectives

Accomplishments:
- 15% growth with the targeted GPM
- Conducted several product features and benefits Trainings and demonstration to customers and sales team
- Played a major role in launching new products where Marketing activity and Market feedback where accurately reported

In charge ophthalmology sales business in Central & Northern areas Inclusive of: Refractive, Surgical and Diagnostic

- Coaching & leading ophthalmology sales team in their daily sales
- Provide technical/sales support for all ophthalmology sales team in AMICO Syria
- Setting up suitable plans to achieve AOP.
- Expand customers database by 20 %, added new accounts, penetrated blocked ones.
- Preparing AOP for related territories and presenting it to ophthalmology BUM
- Quarterly review the AOP, Control Sales & Marketing strategies & objectives

Consultation to medical doctors and attending/supervising surgeries especially in complicated patient cases; Alcon and Zeiss (Phaco, Vitrectomy, and surgical consumables), Nidek and Visex Excimer Lasers,
Mechanical Microkeratomes, Topographers / Aberrometers, Corneal Rings, Cross-Linking Devices.
-Ensuring presence with doctors in OR
-Provided after-sales training and timely scientific support to clients across my territory including educational lectures, seminars and wet labs.
-Preparing technical offers of tender for capital equipment surgical, refractive and diagnostic .
-Trained internal sales team and provided scientific and marketing support. Sales forecasting and execution

Al Amin Medical Instruments Co. (AMICO)
October 2009 - June 2011 (Aleppo- Syria)

Work Responsibilities: • Product specialist (sales & service) for the following products: - Autoclaves & ovens
- Incubators & laminar flow
- Ventilators
- Pathology devices

My Duties Included: • Presenting and specifying products to hospitals and governmental authorities
• Complying with superior instructions and customers service calls
• Maintain excellent relationship with both customers and sales Dep.
• Provide product training to customers after installation
• Service training for new employee