Basem Kerkamaz

• Identify trends, analyze sales data, and conduct market research to select merchandise
aligned with the companys target market.
• Build and maintain vendor relationships, negotiate advantageous terms, and optimize
delivery schedules.
• Monitor inventory levels and analyze sales performance to ensure optimal assortment.
• Develop and manage purchasing budgets, tracking expenses to achieve financial targets.
• Collaborate with merchandising, marketing, and visual teams to execute cohesive
strategies.
• Forecast consumer demand and address seasonal trends to minimize excess inventory.
• Train and mentor junior buying staff, enhancing team skills and performance.
• Conduct performance analysis to identify growth opportunities.

• Developed growth strategies to increase revenue and tenant engagement.
• Managed tenant relations and identified leasing opportunities.
• Coordinated with marketing to drive traffic through campaigns and events.
• Conducted market research to enhance customer experience.
• Negotiated leasing contracts with premium retail brands.

• Selected merchandise using sales data and market trends.
• Built and maintained strong vendor relationships, negotiating optimal terms.
• Oversaw inventory and purchasing budgets.
• Collaborated with merchandising and marketing teams for seamless execution.
• Led ERP integration for inventory during the stores launch.
• Onboarded 200+ luxury vendors, expanding the stores premium portfolio.

• Sourced new suppliers and maintained vendor relationships to ensure competitive pricing
and quality standards.
• Developed seasonal buying plans based on market trends and sales forecasts.
• Managed budgets, sales targets, and gross margin goals, achieving financial objectives.
• Collaborated with cross-functional teams to create cohesive product assortments and
promotional strategies.
• Conducted supplier audits to ensure compliance with quality and social responsibility
standards.

• Sourced suppliers and negotiated pricing.
• Created seasonal buying plans based on market trends and sales forecasts.
• Hit margin targets while ensuring supplier standards and ethical sourcing compliance.
• Co-led the launch of 51East Doha and deployed POS systems.

• Led a team to deliver exceptional customer service and luxury shopping experiences.
• Trained and coached sales associates in product knowledge and brand storytelling.
• Developed and implemented strategies to enhance customer satisfaction and retention.
• Analyzed sales data and market trends to identify growth opportunities.
• Recruited, trained, and supervised a team of sales associates and support staff.

• Pioneered the opening of Harvey Nichols Dubai under Al Tayer Group.
• Managed daily operations and ensured luxury-level customer service.
• Led and developed high-performing retail teams.
• Analyzed data to identify sales opportunities and optimize performance.
• Oversaw stock levels and replenishment strategies.

• Managed day-to-day store operations, ensuring compliance with company standards.
• Achieved sales and operational goals through effective team leadership and planning.
• Enhanced customer satisfaction by ensuring a high-quality shopping experience.

• Led sales teams to achieve and exceed revenue targets in a competitive retail environment.
• Developed and executed sales strategies to drive customer acquisition and retention.
• Managed supplier relationships and coordinated logistics for timely stock availability.
• Trained and mentored sales staff to improve product knowledge and customer engagement.