Senior Consultant
Elixir Management consultancy
Total years of experience :15 years, 2 Months
• Member of the team that led the Saudi National Transformation Plan “برنامج التحول الوطني” leading 5 ministers: Finance, Justice, Health, Agriculture & SFDA
• Developing transformational framework to help the public sector entities overcome their difficulties and achieve Saudi’s vision 2030
• Develop several tools to help in achieving the National Transformation Plan, including initiatives classification & linking criteria & financial & numbers verification
• Helping entities reach creative solution to their problems through close working with the supporting labs that includes, PPP, creative financing, job creation, etc
• Champion for the post labs initiatives approval process from CEDA
• Leading the post labs implementation plans for the assigned ministries
• Working with HE Eng. Adel Fageeh & HE Dr. Mofrej Alhogbani to develop projects for MoL, where several
projects have been presented to their excellences and approved
• Leading projects for MOL including Nitaqat 3, Levy program, financial Nitaqat, regional employment, flexible
employment etc.
Fully managing the trade marketing and sales for Goody total portfolio
• Leading a team of 6 Assistants Trade Marketing Manger for Goody’s different brands and categories.
• Building & developing the trade marketing team at Goody.
• Develop the trade marketing SOP’s, reports & communication channels with all stakeholders.
• Developing the business-forecasting model for every channel that led to higher forecast accuracy.
• Leading the trade part of highly successful corporate Goody campaign “You have More”
• Leading the launch / relaunch of Omelac, Cofique, Goody Pasta Mac & Cheese & several other launches. • Leading Treva brand to reach market leadership within the targeted tier within 2 years from launch.
• Delivering continuous annual double digits’ sales growth.
• Delivering continuous shares growth for the different Goody’s marketing groups.
• Delivering the successful Goody Cooking Festival with Panda
• Growing premium tea sales value by +52% (2009-2011).
• Growing Knorr sales value by +53% (2009-2011).
• Launch of the Lipton pyramids (flavored) tea; growth of +20% value shares in 2 months.
• Grow Lipton flavor tea & Lipton Green tea shares by +11% & +10%
• Launch of Lipton Chai Latte & Lipton Green Tea.
• Managing the near expiry in the food business and developing a clear process and way forward to minimize
the spending.
Assistant Trade Marketing Manger - for several categories
1.Peanut Butter Back to School holistic launch. (Market share growth from 61% to 70% in 6 months)
2.Mayonnaise market shares growth from 63% to 70% in 9 months.
3.Member of the team who establish the basis for Trade Marketing Department at Goody.
Industrial & System Engineering
