Marketing Manager
Roya TV
Total years of experience :6 years, 2 Months
- Develop the annual budget plan for the assigned markets/products and discuss it with the management for review and approval.
- Developing marketing plans, branding & re-branding plans.
- Oversee the effective implementation of the Marketing strategic and operations plans.
- Develop the annual marketing plan and marketing campaigns for Roya programs that includes online and offline media tools.
- Preparing all events for the company from A - Z
- Following up on all sponsored events by Roya TV and make sure that we gained the needed exposure.
- Keep abreast of the latest technical developments and interactive services to contribute to the activation of e-marketing.
- Finalizing and negotiating barter deals with clients to take advantage of their services like (Radios, Magazines, OOH suppliers, online portals …)
Develop and implement strong media plans with big budgets to several clients such as banks and schools.
- Liaising with the creative team, clients and consumers to develop media strategies and campaigns.
- Presenting proposals, including cost schedules, to clients.
- Working with the client and the account team to understand the client’s business objectives and advertising strategy.
- Making decisions on the best form of media for specific clients and campaigns.
- Undertaking research and analyzing data using specialist industry resources.
- Identify target audience and analyzing their characteristics, behaviors and media habits.
- Recommending the most appropriate types of media to use, as well as the most effective time spans and locations. Managing client relationships to build respect and trust in my judgment
- Evaluate the effectiveness of the campaigns in order to inform future campaigns.
- Prepare a report for social media clients through Facebook business manager for Facebook and Instagram.
- Making daily press alerts and releases for ads in the newspapers and share it with the clients.
- Prepare the invoices for each campaign and share it with the finance department.
- Clients handled: Jordan Commercial Bank. Pioneer Schools Smile Damamax
-Understand from the client the target audiences and their habits and recommend which media to use.
-Develop strong and effective media plans based on sound strategies and creative thinking.
-Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
-Monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
-Build good working relationships with clients and media vendors.
-Coordinate with media buyers to negotiate the booking of advertising space with media agencies
-Develop reports on media schedules of competitors and analyze the data.
-Reschedule missed spots/insertions, and with client approval instruct buyers to book.
. Working at Talal Abu Ghazaleh Company (AGIP) as a watch service
assistant officer for intellectual property since 29/Sep/2013 until present.
- Searching the new released trademarks in Jordan, UAE, KSA, Oman,
Bahrain, Kuwait, Libya, Morocco, Qatar, Sudan, Syria, and Yemen to
find any infringements between the new trademarks and (AGIP)
trademarks.
- Contact the clients through e-mails and phone calls to explain the
infringement I found through my search work.
- Seeking for new customers by finding new released trademarks that is
similar to their trademark and contact them to show how we search for
trademark and defend it from being copied.
. Worked at Extensya Company as a Customer Service Representative
(CSR) since 27/Oct/2012 until 1/Jan/2013.
- Customer service representative for (du company) UAE through extensya Jordan.
- Receiving inbound calls from UAE and fix problems that the customers faced in a professional way.
- Provide the customers with the new offers that the company released and giving them full details about it.
. Computer literate skills (Microsoft Office, Outlook and others)
. Strong communication skills.
. Excellent team player.
. High learning curve.
. Calm under pressure.
. Team leadership.
. Presentable.
. Negotiation skills.
Extra curriculum activities: . A professional basketball player, played with "AL RIYADI "basketball
Jordanian team.
- Jordan university - amman business administration field