Project manager/consultant
Crossroad (NGO)
Total years of experience :17 years, 2 Months
Project phase in, phase out, transition and sustainability planning and extension of project as required. Phase and Yearly budget, details implementation plan, and operational strategy are in place and approved in line with Project Design and donor requirements.
Project budget utilization achieved by 100%.
Baseline survey, project review and evaluation are in place according to the schedule.
High quality coordination maintained in local, regional and National level. Systems aligned with amended audit requirements. Use performance management to ensure high quality output and performance of staffs. Project stakeholders provided with comprehensive documentation and each stakeholder clarified on duty bound activity.
Support teams (Finance, Logistic, P & C, etc) are clarified.
Direct responsibility for communication and business development cascade strategies focused on internal communications and intranet development and management on behalf of the company & it is subsidiaries (including commercial & Non for profit activities).
•Developed and filled company's first ever in-house marketing & PR team and advertising function with a budget in excess of 5 million dollars annually.
•Continuously provide the CEO, investors /stakeholders with feedback and updates on currents ventures as well as new revenue streams opportunities to be explored where possible.
•Providing investor and analyst feedback to senior management
•Cultivated strategies based on strong analytics to impact revenue and market share growth: customer life cycle management. Incorporating all budgeting and milestones.
PR & Communication Manager | Leo Burnett
Grew Customer base over 280%, Increased revenue 3925 during tenure
•Developed, implemented, and evaluated the annual communication & PR plans on behalf of the various clients such as (Abdali Investment & Development Psc, Abdali Boulevard Company (ABC), Sipes paint, Samsung, Takreem Arab Achievement Awards etc...)
Directed & led several departments (PR, Marketing, creative & design and the print house).
•Managed & led all the Marketing & Public Relations activities on behalf of the company & its key accounts clients such as (Cisco, Microsoft, Acer, Chrysler, Abbott, STC, Eitstalat etc…)
•Launched a national loyalty program to increase sales by 20% for our IT clients directed toward SMEs in KSA .
PR & Communication Manager | Union Marketing Group
Managed all the Marketing & Public Relations activities for over 650 premium carbonated & alcoholic beverages such as Chivas Regal whisky, ABSOLUT vodka, Red Bull, g + ginseng, Ballentine's, Havana Club Rum and much more in addtion to manging the sales for embassies/VIP accounts & HORECA.
•Created field marketing unit, that expanded corporate event presence by 10x and established leaders to engage audiences, reinforce brand positioning, and drove revenue by 149% increase Vs the previous year.
Led and managed the strategic ATL & BTL Marketing & Public Relations plans for 5 properties in the Levant area & Egypt from preopening stages. Built sophisticated digital marketing campaigns that fully integrated with social media, marketing automation, PR and offline activities.Developed and implemented a lead acquisition strategy that generateda 240% increase in revenue in the year over year.
Managed the directing of all promotional tactics with advertising agencies& film production houses, media & press to develop and execute comprehensive marketing plans. Carried out avast array of market research to achieve business plan stargets & provide a perspective analysis of new/existing markets for deeper insights and to optimize the service performance
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courses: Computer Networking & Technical Support