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Basil Vilyattery, SR. AREA SALES EXECUTIVE

Basil Vilyattery

SR. AREA SALES EXECUTIVE·RECKITT BENCKISER,

Qatar

Master's degree, Marketing And Finance

Work experience

Total years of experience: 13 years, 1 months

SR. AREA SALES EXECUTIVE

March 2026 - Present

RECKITT BENCKISER,

India

March 2026 - Present

• Driving product visibility, availability, and compliance at retail and
distributor levels through regular field visits.
• Analyzing market trends, competitor activities, and consumer insights to
identify growth opportunities.
• Collaborating with cross-functional teams, including marketing, supply
chain, and promotions, to optimize product launches and campaigns.
• Preparing detailed sales reports, performance dashboards, and forecasts for
management review.
Company industry:
FMCG
Job role:
Sales

BUSINESS DEVELOPMENT MANAGER

July 2025 - January 2026

URBAN ALLIANCE SERVICES

Qatar

July 2025 - January 2026

• Driving strategic market entry and expansion initiatives within Qatars
facility management and professional services sectors, increasing qualified
lead generation.
• Managing the full B2B sales lifecycle, including prospecting, cold outreach,
needs analysis, contract negotiations, and deal closure.
• Building and sustaining strong relationships with key stakeholders across
government entities and private-sector organizations.
• Leading the end-to-end development of technical and commercial
proposals for high-value RFPs, ensuring full compliance with local
regulations and tender requirements.
Job role:
Management

AREA SALES MANAGER

December 2023 - May 2025

VARUN BEVERAGES LIMITED - PEPSICO BOTTLING PARTNER INDIA

Kerala, India

December 2023 - May 2025

• Leading a sales team to achieve monthly and annual sales targets.
• Developing and implementing sales strategies to expand market reach.
• Building and maintaining strong relationships with distributors and
retailers.
• Monitoring sales performance and providing actionable insights for
improvement.
• Conducting regular market analysis to identify growth opportunities.
• Ensuring effective execution of promotional campaigns and trade
marketing activities.
• Managing inventory and supply chain logistics to meet customer demand.
Company industry:
FMCG
Job role:
Sales

AREA SALES MANAGER

December 2023 - May 2025

VARUN BEVERAGES LIMITED

India

December 2023 - May 2025

• Led a sales team to achieve monthly and annual sales targets.
• Developed and implemented sales strategies to expand market reach.
• Built and maintained strong relationships with distributors and retailers.
• Monitored sales performance and provided actionable insights for
continuous improvement.
• Conducted regular market analysis to identify growth opportunities.
• Managed inventory and supply chain logistics to meet customer demand.
Company industry:
FMCG
Job role:
Sales

AREA SALES EXECUTIVE

August 2022 - November 2023

VARUN BEVERAGES LIMITED

Kerala, India

August 2022 - November 2023

Key Responsibilities
• Drove sales growth in assigned territories through effective planning.
• Strengthened business relationships with key accounts and distributors.
• Monitored competitor activities and suggested counter-strategies.
• Ensured on-time delivery and availability of products.
• Implemented promotional campaigns to boost sales.
• Trained and mentored sales representatives for improved performance.
Company industry:
FMCG
Job role:
Sales

CUSTOMER EXECUTIVE

April 2019 - July 2022

PEPSICO/VARUN BEVERAGES LIMITED

Kerala, India

April 2019 - July 2022

• Managed customer inquiries and resolved issues effectively.
• Strengthened client relationships to enhance customer retention.
• Collaborated with the sales team to achieve business goals.
• Assisted in promotional activities and product launches.
• Ensured accurate order processing and timely deliveries.
• Collected customer feedback and reported insights to management.
• Supported trade marketing initiatives to drive sales.
Company industry:
FMCG
Job role:
Customer Service and Call Center

DEPUTY MANAGER – MARKETING

September 2017 - March 2019

TEAM THAI,

Kerala, India

September 2017 - March 2019

• Developed and executed marketing campaigns to enhance brand
presence.
• Conducted market research to identify customer needs and
preferences.
• Collaborated with the sales team to drive revenue growth.
• Managed digital and offline marketing activities.
• Organized promotional events to increase brand awareness.
Company industry:
FMCG
Job role:
Marketing and PR

sales officer

November 2013 - March 2019

Team Thai

Kerala, India

November 2013 - March 2019

Managed sales operations, identified potential clients, and built strong customer relationships.
Achieved sales targets by implementing strategic marketing and promotional activities.
Conducted market research to analyze trends, competitor strategies, and customer preferences. Negotiated contracts, pricing, and service agreements with clients to maximize revenue.
Company industry:
FMCG
Job role:
Sales

SALES OFFICER

November 2013 - August 2017

TEAM THAI,

Kerala, India

November 2013 - August 2017

• Managed sales operations, identified potential clients, and built strong
customer relationships.
• Achieved sales targets by implementing strategic marketing and
promotional activities.
• Conducted market research to analyze trends, competitor strategies, and
customer preferences.
• Negotiated contracts, pricing, and service agreements with clients to
maximize revenue.
Company industry:
FMCG
Job role:
Sales

ACCOUNTS ASSISTANT|

March 2013 - September 2013

POPULAR VEHICLES MARUTHI SUZUKI,

Kerala, India

March 2013 - September 2013

• Assisted in day-to-day accounting operations and financial transactions.
• Prepared invoices, payment records, and financial reports.
• Handled accounts payable and receivable processes.
• Conducted reconciliations of bank statements and ledgers.
• Supported tax and audit-related documentation.
Company industry:
Automotive Dealership & Distributor
Job role:
Accounting and Auditing

Education

University Of Calicut

March 2013

March 2013

Master's degree, Marketing And Finance

India

Master of Business Administration (MBA) University of Calicut, Kerala, India Specialisation: Financial Management & Marketing Management Graduation Date: June 2013 Grade: B (CGPA: 2.5) Certificate No.: 0451110 | Reg. No.: CTALMBA011 Completed a two-year full-time MBA program under the Faculty of Commerce & Management Studies. Gained in-depth knowledge in financial planning, investment analysis, marketing strategies, and brand management. Developed core competencies in business analytics, corporate finance, consumer behavior, and strategic decision-making. Participated in practical case studies, seminars, and industry-focused group projects.

KMCT School Of Business

January 2013

January 2013

Master's degree, MARKETING

India

Completed a two-year full-time MBA program under the Faculty of Commerce & Management Studies. Gained in-depth knowledge in financial planning, investment analysis, marketing strategies, and brand management. Developed core competencies in business analytics, corporate finance, consumer behavior, and strategic decision-making. Participated in practical case studies, seminars, and industry-focused group projects.

Calicut University • KMCT School Of Business

January 2013

January 2013

Master's degree, MARKETING

India

University Of Calicut

January 2010

January 2010

Bachelor's degree, Business And Commerce

India

Board of Higher Secondary Examination

May 2007

May 2007

High school or equivalent, Administration And Communication Studies

India

Board of Public Examination

May 2005

May 2005

High school or equivalent, Accounting And Business Sciences

India

Skills

Key Account Development
Expert
Key Account Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Performance Management
Expert
Performance Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Strategic Sales & Marketing
Expert
Strategic Sales & Marketing
Expert
FINANCE
Intermediate
FINANCE
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
TALLY ERP
Intermediate
TALLY ERP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
SALES
Intermediate
SALES
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
TALLY ERP
Intermediate
TALLY ERP
Intermediate

Languages

English

Beginner

Arabic

Beginner

Malayalam

Beginner

Hobbies and interests

Travelling
Reading Songs