Channel Business Development Manager – Gulf Countries
legrand
Total years of experience :11 years, 5 Months
Develop, execute and measure marketing plans and lead-generation programs with Legrand partners in the Gulf countries. Define requirements for partner sales tools, partner communications, and partner training.
• Develop strategic marketing plans with Legrand partners to drive the group channel business.
• Work with sales, technical and communications teams to define, develop and deliver marketing programs to Legrand partners.
• Provide consistent ROI reporting and metrics against goals set forth.
• Work with the Business Development Managers to define and deliver channel sales tools in support of marketing programs and key business initiatives.
• Create and maintain, and expand channel events and activities
• Develop relationships with field sales and communications teams to leverage programs, events and resources.
Developed the Group regional communication strategy. Implemented regional campaigns in coordination with a team of communications managers, supported local actions and improved synergies among the team.
• Regional projects : Planning and monitoring of strategic online projects
• Local support : Recommendations and monitoring of local communication strategies
• Coordination: Implementation of internal tools and practices to raise communications managers’ level of knowledge
Developed strategic recommendations and oversaw marketing and communication projects for the German National Tourist Office (tourism - Dubai), Bridge Media (PR agency - Dubai), Cinemoi (TV production - London) and Trevista (Design agency - Paris).
Oversaw advertising and branding accounts, ensuring jobs are delivered on time and within budget. Responsible for a team consisting of an account manager and an account executive.
Main accounts: Burger King, Nakheel, Wyeth, Legrand
Defined and implemented the yearly communication plan for Legrand group brands (Legrand, BTicino, Tenby, Vantage, Cablofil, WattStopper):
. Presented the group solutions in various trade fairs or roadshows.
. Promoted and build the group brands via advertising and press relations.
. Designed and print corporate and technical literature.
. Installed point of sale branding and promotional display.
The Master Grande Ecole of Rouen is a 7-semester management curriculum focusing on international experience. It ranks 19th* among the Global Masters in Management and 6th* among the French Business Schools. * Financial Times, Sept 2012