Basma Ismail

• Promoted Primalac infant nutrition line: Primalac 1, 2, 3, CMA, HA, Pro,
LF
• Covered 12+ key hospitals and clinics including King Fahd Armed Forces
Hospital, National Guard Hospital, King Faisal Specialist Hospital, King
Abdulaziz University Hospital, Faqeeh, IMC, Samir Abbas, Andalusia,
Suliman Habib, New Jeddah, UDH, Nahdi Care, Saudi Airlines, Al Salama
Hospital and Hala Bin Laden.
• Achieved 115% of quarterly sales target in Q1 2025
• Delivered over 20 scientific detailing sessions to pediatricians and
nutritionists within 6 months
• Maintained over 90% customer retention rate by providing excellent
follow-up and support
• Supported product visibility in pharmacy chains through regular stock
checks and achieved 85% product availability rate.
• Impact: Boosted sales by 115% in Q1 2025 and maintained 90%+ retention
through effective hospital engagement.

• Promoted leading pediatric nutrition products: Similac Max Pro,
Pediasure, Similac Arize
• Covered King Fahd Armed Forces Hospital, National Guard Hospital, King
Faisal Specialist Hospital, King Abdulaziz University Hospital, Faqeeh
Hospital
• Grew territory sales by 60% between 2018 and 2022
• Conducted more than 150 scientific meetings and face-to-face detailing
sessions with HCPs annually
• Ranked among top 5 performers in the region for three consecutive years
• Provided regular insights into market trends, contributing to 20% growth
in brand market share
• Engaged with pharmacy chains including Al Nahdi to support product
availability and visibility.
• Impact: Ranked top 1 regionally and helped increase brand share by 20%
through deep market insights and HCP engagement.