Bassam Aswad, Product Manager_Trane VRF

Bassam Aswad

Product Manager_Trane VRF

Trane, by Ingersoll Rand

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
22 years, 0 Months

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Work Experience

Total years of experience :22 years, 0 Months

Product Manager_Trane VRF at Trane, by Ingersoll Rand
  • United Arab Emirates - Dubai
  • November 2014 to April 2019

Major Accomplishments:
• Successfully delivering growth in Trane VRF business 34% Year over Year.
• Built brand equity and managed all aspects of the negotiation process to augment portfolio profitability, defined strategies, catalyzed product development and achieved high level internal and external communications with relevant partners.
• Displayed credentials in identifying business opportunities and leveraged competencies to drive growth, improve market positioning and strengthened bottom-line performance by 3.8%.
• Assiduously moved Trane VRF product portfolio by launching a competitive new product range matching with MEA market needs and customers’ expectations by collecting & analyzing Voice Of Customers (VOC), applying Gaps analysis and GDLO approach.

Regional Sales Manager_Trane VRF at Trane, by Ingersoll Rand
  • United Arab Emirates - Dubai
  • November 2013 to November 2014

Major Accomplishments:
• Successfully delivered 18% growth in revenue Trane VRF, MEA.
• Displayed credentials in identifying business opportunities and leveraged competencies to drive growth, improve market positioning and strengthened top-line performance (4%) by offering a complete comprehensive solution as a differentiation than other key players.
• Appreciated for launching, training, supporting distributors, and joining in customer’s visits with end users by Middle East Sales Leader in 2014.

Regional Account Manager (Unitary/DX/VRF) at Trane, by Ingersoll Rand
  • United Arab Emirates - Dubai
  • March 2007 to November 2013

Major Accomplishments:
• Exceeded Expectations by tripling unitary business in Africa.
• Introduced & promoted MINI Chillers portfolio in Africa region to become an essential product in our today offering.
• Spearheaded CCU initiative in MEA region resulting to triple this business in 2012 - 2013.
• Acknowledged for having flair for efficient execution of work assignments.

Customer Support & Logistic specialist for Middle East and Africa at Trane, by American Standard
  • United Arab Emirates - Dubai
  • July 2003 to February 2007

Customer Support & Logistic specialist supporting Middle East and Africa Distribution Network.

Logistic Officer at Mohd Othman Al Moallim & Sons Co
  • Saudi Arabia - Riyadh
  • September 2000 to September 2002

Oversees supply, transportation, and logistics, ensuring that crucial supplies reach the proper destinations, Branches, Key Customers.

After sales services – Back office at Mohd Othman Al Moallim & Sons Co
  • Saudi Arabia - Riyadh
  • December 1998 to September 2000

I played a key role in different tasks, Domestic Marketing Activities & coordinating with Media Houses, Supporting Sales Teams, Communication with suppliers, Communication with Key Customers.

Sales Manager at Alsharabati Corporation
  • Syria - Damascus
  • June 1996 to September 1998

Leading the sales activities for the domestic market through the dealers network.

Education

Master's degree, International Business
  • at University of Wollongong
  • December 2021
Bachelor's degree, Business Administration
  • at Faculty of Economy_Damascus University
  • September 1998

Specialties & Skills

Business Development
Product Management
Customer Orientation
Strategic Planning
Leadership

Languages

Arabic
Expert
English
Expert

Training and Certifications

Sales Expert (Training)
Training Institute:
Trane Academy
Date Attended:
January 2011
Negotiation Skills (Training)
Training Institute:
Trane Academy
Date Attended:
January 2014
Sales Effectiveness (Training)
Training Institute:
Trane Academy
Date Attended:
January 2014
Problem Solving & Decision Making (Training)
Training Institute:
ABAMI
Date Attended:
June 2016