Bassam Azab, Proefssional Trainer and Consultant

Bassam Azab

Proefssional Trainer and Consultant

Professional Training and Consulting

Location
United Arab Emirates
Education
Master's degree, Banking and Finance
Experience
27 years, 2 Months

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Work Experience

Total years of experience :27 years, 2 Months

Proefssional Trainer and Consultant at Professional Training and Consulting
  • United Arab Emirates - Dubai
  • My current job since July 2016

Capitalizing on +20 years of Senior Executive Finance & Banking experience, I am currently offering my relevant experience to financial institutions clients to help them further develop their internal skills & capabilities and those of their teams to better conduct their services.

Relevant area of Training & Consulting:
- Strategic Management for Financial Institutions
- Corporate Banking/Finance
- Risk Management
- Corporate Governance

Senior Vice President, Business Development, Factoring at FIMBank Plc
  • United Arab Emirates - Dubai
  • January 2012 to July 2016

- In charge of heading FIMBank Factoring country expansions within the Middle East, including strategy design, product mix, recruitment, launch, and ownership for post implementation performance and profitability KPIs of respective GCC Country Offices.
- Regional Leadership of Business Development teams in UAE & Kuwait (Menafactors), Lebanon (Levant Factors) and Board Director of Egypt Office (Egypt Factors).
- Major scope of business includes Trade Finance, Syndications.
- Coverage of Corporate and Middle Caps. within UAE and across the GCC. - Scope of work includes Green field Project Development as well as M&A for Group company subsidiaries across the Middle East.

Major achievements:
- Development of FIMBank UAE Factoring business (Menafactors UAE) by growing the asset portfolio by +100% p.a.
- Development of FIMBank Lebanon Factoring business (Levant Factors) by growing the asset portfolio by +100% p.a.
- Establishing and leading FIMBank Kuwait Factoring Business (Menafactors Kuwait)
- Design of FIMBank Saudi Factoring Business Strategy;
- Leading full acquisition and restructuring of FIMBank Factoring business in Egypt (Egypt Factors);
- Best Regional Factoring House by Global Trade Review in 2013, 2014 & 2015

Assistant General Manager, Commercial Banking at HSBC Bank Egypt
  • Egypt - Cairo
  • October 2008 to December 2011

- Establishing and leading the Emerging Corporates/Mid. Caps business line in HSBC Bank Egypt. Responsibilities included designing the strategic plan, (Business Structure, Product Offering, Delivery Channels, Credit Policy, Process Work flow, Procedure Manuals, and Management Information Reports), Selection and Recruitment, and monitoring the overall performance and profitability of the business line.
- Leading Four Corporate Banking sub-divisions (+50 staff ranging from Junior Analysts to Relationship Executives) covering North & Central Egypt. This is in addition to a dedicated Product Enhancement sub-team. Business products offering included a wide portfolio of Asset, Liability and Cash Management Solutions

Major achievements:
- Introducing Mid. Caps. Corporate Banking;
- Steep Growth of Asset & Liability Portfolio by +100% p.a.

Senior Manager, Commercial Banking at HSBC Bank Egypt
  • Egypt - Cairo
  • February 2007 to September 2008

- Setting and overlooking implementation of the SME Banking Strategy, including, Product Offering and Pricing strategies (Liability and Transaction Banking, Working Capital Finance, Trade Finance, Receivables Finance and Business Credit Cards), Recruitment and Staffing (Sales Force, Credit Analysts, Business Development), Delivery Channels (Branch Commercial Centers, Business ATMs, Business Internet Banking and Inbound/Outbound Call Centers) and SME Banking Promotional activities (Above and Below the line).
- Co-manager of the project in charge of launching Yallabusiness.com, the first public Egyptian web portal directed towards SME education and business facilitation.

Major achievements:
- Introduction of the SME Banking;
- Growth of Business and profitability by +100% p.a.

Financial Officer at International Finance Corporation
  • Egypt - Cairo
  • May 2006 to January 2007

Providing Consulting financial guidance to board members of Middle East Public companies on how to ensure good governance of their companies from a strategy, finance, accounting and risk management perspectives.
Main activities included designing and delivering training courses for board members on Strategy, International/Generally Accepted accounting standards, fraudulent/creative accounting practices, financial statement analysis, valuations for day-to-day business and mergers and acquisitions, effect of managerial decisions on stock market valuation, enterprise risk management, and advisory services to companies with respect to the good financial governance and risk management models.

Major achievements:
- Design and training some of the high profile Board Members in major listed Egyptian companies and the GCC;
- Successful Business consulting projects to enhance Corporate Governance in Egypt and the GCC.

Deputy Senior Manager, Securities Services at HSBC Bank Egypt
  • Egypt - Cairo
  • March 1997 to April 2006

Managing the largest HSBC custody department in the Middle East and handling the Fund Management of portfolios of some of the largest European and US Global Custodians, Broker-Dealers, Mutual Funds and Private Banks.

- Heading Client Relationship team and acting as focal point of escalation for all client service matters;
- Heading Operations teams activities for all transaction related matters;
- Main market contact point with regulators for addressing client-related matters.


Major Achievements
- Headed the restructure of the securities services operations and the introduction of a number of new services;
- Dramatically boosting profitability by +100% p.a. while achieving the least Cost/Income ratio across 32 HSBC Country Offices
- Achieving the Best Custody provider in Egypt ranking in the Global Custodian magazine's survey for 2003 and 2004.

Education

Master's degree, Banking and Finance
  • at The University of Birmingham
  • September 2002

MBA International Banking and Finance

Bachelor's degree, Accounting
  • at Helwan University
  • September 1995

Bachelor of Commerce

Specialties & Skills

Credit Risk
Project Management
Equity Valuation
Strategy Development
Stock Market Valuation
Firm Valuation
Credit Analysis
Strategic Management
Relationship Management
Corporate Valuation
Project Management
Leadership

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate

Memberships

Financial Services Volunteers Corp NY, USA
  • Financial Training and Consulting
  • May 2009
American University in Cairo Professional Training Center, Cairo, Egypt
  • Banking and Finance Training
  • September 2010
Association of Graduates and Traineers from Britain in Egypt, Cairo, Egypt
  • Education and Community Development
  • September 2002

Training and Certifications

MBA - International Accounting and Finance, University of Birmingham, UK (Certificate)
Date Attended:
December 2002
Corporate Governance (Training)
Training Institute:
International Finance Corporation
Date Attended:
May 2006
Teaching Finance to Non-finance Managers (Training)
Training Institute:
University of North Carolina
Date Attended:
June 2006
Duration:
24 hours
Building SME Banking (Training)
Training Institute:
International Finance Corporation
Date Attended:
April 2010
Duration:
40 hours
Advanced Financial Analysis & Valuation Modelling (Training)
Training Institute:
HSBC Bank
Date Attended:
September 2010
Duration:
24 hours
Advanced Corporate Credit (Training)
Training Institute:
Euromeoney
Date Attended:
March 2011
Duration:
24 hours
Corporate Valuation & Capital Restructuring (Training)
Training Institute:
Marcus Evans
Date Attended:
November 2015
Duration:
24 hours
Banking Certificate, The Chartered Institute of Bankers, UK (Certificate)
Date Attended:
September 1998
Valid Until:
September 2000