Bassam El Khatib

Source, negotiate, and procure medical supplies and devices from reliable manufacturers and distributors.
Build and maintain strong relationships with healthcare providers, hospitals, and clinics.
Generate new business opportunities through networking, cold outreach, and digital platforms.
Provide product knowledge, technical support, and training to clients when needed.
Monitor market trends, competitor activities, and pricing strategies to stay competitive.
Handle after-sales service, feedback collection, and client satisfaction follow-ups.
Strong knowledge of medical devices, consumables, and healthcare equipment.
Excellent communication, negotiation, and sales skills.
Ability to work independently and manage multiple projects.
Business development and client relationship management.
Problem-solving and adaptability in dynamic markets.

Designation - Sales Manager From 05/22 To Present

• Directing daily sales activities and business opportunities within define region
• Business analysis, achieving and exceeding revenue goals across the region
• Understand and leverage roles and strategic imperatives.
• Marketing access and commercial operations.
• Assign and train a new rales rep. to start working on lab equipments like (Lipid Testing System, and blood glucose meters)
• Identify business opportunities, follow up closing deals, revenue, and observing the target of each sales person.
• Implementation of product strategies in the region.
• Ensure quality of portfolio is satisfactory in terms of products and customers.
• Generate revenue streams through selling of products
• Increase the profitability of the Division through quality booking of business
• Support direct sales team all around the sale process.

Directing daily sales activities and business opportunities within define region
Business analysis, achieving and exceeding revenue goals across the region
Understand and leverage roles and strategic imperatives
Marketing access and commercial operations
Identify business opportunities, follow up closing deals, revenue, and observing the target of each sales person
Implementation of product strategies in the region
Ensure quality of portfolio is satisfactory in terms of products and customers
Generate revenue streams through selling of products
Increase the profitability of the Division through quality booking of business
Support direct sales team all around the sale process
Analyzed sales reports to identify trends and update strategies.
Supported front-line sales teams with well-coordinated administrative operations.
Developed marketing plans to support department strategies.
Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.

- Take responsibility for revenue growth and establish sales targets within the territory, and take overall
sales responsibility for all markets within defined regions.
- Develop strategic marketing & business plans, setting sales targets for each Region sales force & drive
effective implementation.
- Leverage an effective go-to-market approach while coaching the sales force. Including selection;
performance management, development, training & conflict resolution.
- Lead & coordinate the internal operation with Marketing, Finance, Regulatory, Logistics & Customer
Service teams.
Over achieved annual target by 80% (FY 2018).
Set-up new markets in region; established new distributors, salesforce teams & annual targets.
Strategically manages and grows the company relationships and evaluate the department’s performance
Region-by-region to seek deeper market penetration.
Define and prioritize strategic areas/market segments for market penetration and work closely with our
principles to identify our initial reference center and key opinion leader (KOL).

Take responsibility for revenue growth and establish sales targets within the territory, and take overall sales responsibility for all
markets within defined regions
Develop strategic marketing & business plans, setting sales targets for each Region sales force & drive effective implementation
Leverage an effective go-to-market approach while coaching the sales force
Including selection; performance management, development, training & conflict resolution
Lead & coordinate the internal operation with Marketing, Finance, Regulatory, Logistics & Customer Service teams
Set-up new markets in region; established new distributors, salesforce teams & annual targets
Strategically manages and grows the company relationships and evaluate the departments performance Region-by-region to
seek deeper market penetration
Define and prioritize strategic areas/market segments for market penetration and work closely with our principles to identify our
initial reference center and key opinion leader (KOL)
Pursued new business opportunities by forging strong networks and contacting potential buyers.
Managed stock within set minimum and maximum levels to serve customers without over-extending finances.

Over achieved annual target by 80% (FY 2018).
 Set-up new markets in region; established new distributors, salesforce teams & annual targets.
 Strategically manages and grows the company relationships and evaluate the department’s performance
region-by-region to seek deeper market penetration.
 Define and prioritize strategic areas/market segments for market penetration and work closely with our
principles to identify our initial reference center and key opinion

Managed wide-ranging of products, including sales, service and planned daily operational activities to increase efficiency.
Conduct sales and assembly of Medical Equipment and home care equipment, endoscopic towers, implants, and orthopedic
drills.
Prioritized sales activities & prospects to drive achievement of business objectives defined by management.
Maintained & developed successful relationships with existing & new customers; communicated with internal contacts to optimize
quality of service, business growth & customer satisfaction.
Coordinated & communicated with project consultants, contractors, owners & principal suppliers.
Performing the responsibilities of a Project Engineer such as:
• Assisting the project manager in the day today communications with stakeholders.
• Review and understand all BOQs and room data sheets.
• Performed equipment recommendations and assisted in internal procurement process related to hospitals turnkey projects.

Managed wide-ranging of products, including sales, service and planned daily operational activities to increase
efficiency.
 Conduct sales and assembly of Medical Equipment and home care equipment, endoscopic towers,
implants, and orthopedic drills.
 Prioritized sales activities & prospects to drive achievement of business objectives defined by management.
 Maintained & developed successful relationships with existing & new customers; communicated with internal
contacts to optimize quality of service, business growth & customer satisfaction.
 Coordinated & communicated with project consultants, contractors, owners & principle suppliers.
 Performing the responsibilities of a Project Engineer such as:
- Assisting the project manager in the day today communications with stakeholders.
- Review and understand all BOQs and room data sheets.
- Performed equipment recommendations and assisted in internal procurement process related to hospitals
turnkey projects.
Key Achievements:
 Acquired new deals with a total volume of 7 million AED with governmental & private healthcare providers.
 Earned the Global Sales Excellence Award -

Assessed competition, defined product position & created strategic product development plans
Analyzed market, including sales volume potential & market share
Determined product pricing to grow products sales & profit margins
Prepared quotes, including configurations, calculation sheets, gross profits, costs & sales prices
Created periodic reports to illustrate sales progress & advance goals for each account
Great a plan along with the management to start working on the Lab equipment like (Hematology analyzer, blood gas)
Took a training on UAE about the equipment, and start working to focus in UAE market
Increased market share of Medtronic ENT & KLS martin products across the UAE
Boosted sales by representing the company during presentations & negotiation meetings to demonstrate product features,
advantages & unique selling points
Being awarded as Best Sales Performance in 2009 for achieving a record sales order of KLS Martin Surgical Instruments and
Medtronics ENT Sales in UAE
Being awarded as Best Product Specialist in 2010 by Gulf Drug for best sales growth in UAE
Maintained excellent client satisfaction by providing in-depth support.
Resolved customer complaints following guidelines and referred complex inquiries to team leaders.
Completed transactions to replace or exchange defective items.

Identified prospective clients & sold Ambu, Medesafe, and Medtronic prostiva products.
 Attended surgeries in operating rooms to observe demonstrations for training purposes.
 Created strategic plans & schedules to identify specific sales targets & contact quotas.
 Generated sales activity by following up on new leads & referrals.
 Prepared presentations, proposals & sales contracts.
 Developed & maintained sales materials & updated product knowledge.
 Generated documentation to activate contract services & managed account services through quality checklists.
Prepared a variety of status reports, including activity, closings, follow-up & goal achievement.
Key Achievements:
 Earned top ranking for achieving sales targets (FY 2008-2009).
 Established & maintained existing & potential client relationships. Earned client satisfaction by identifying & quickly
resolving client concerns.
 Advanced sales goals by communicating new product & service opportunities, special developments & information
or feedback gathered during field activities to appropriate team members.
 Developed & implemented special sales activities to liquidate stocked items.

Identified prospective clients & sold the company products
Attended surgeries in operating rooms to observe demonstrations for training purposes
Created strategic plans & schedules to identify specific sales targets & contact quotas
Generated sales activity by following up on new leads & referrals
Prepared presentations, proposals & sales contracts
Developed & maintained sales materials & updated product knowledge
Generated documentation to activate contract services & managed account services through quality checklists
Established & maintained existing & potential client relationships
Earned client satisfaction by identifying & quickly resolving client concerns
Advanced sales goals by communicating new product & service opportunities, special developments & information or feedback
gathered during field activities to appropriate team members
Developed & implemented special sales activities to liquidate stocked items
Arranged regular meetings with clients to engage with new products and services.
Presented device features and qualities to showcase business benefits.