Bassam El Khoury

Delivered comprehensive hospitality consultancy services, enhancing operational efficiency and profitability.
• Conducted in-depth feasibility studies, guiding strategic financial investments and optimizing Opex & Capex.
• Developed robust business plans that achieved significant ROI, driving growth and sustainability.
• Created detailed manning guides and manpower requirements, ensuring effective staffing and salary structures.
• Designed organizational structures that improved workflow and communication across departments.
• Formulated and executed sales & marketing strategies, boosting brand visibility and revenue.
• Innovated F&B concepts, menu structuring, and pricing strategies that elevated customer satisfaction.
• Oversaw kitchen setup and equipment procurement, streamlining operations and enhancing productivity.
• Developed and implemented training procedures, fostering a culture of excellence and continuous improvement.

Duties & Responsibilities:

Spearheads retail operations and staff management, ensuring alignment with the General Manager's vision for growth and profitability.
• Optimizes retail department performance by focusing on profit margins and return on investment (ROI).
• Executes strategic policies set forth by the Board of Directors, ensuring effective administration and compliance.
• Cultivates a high-performing team through strong leadership and clear communication, fostering a culture of excellence.
• Analyzes market trends to drive innovative strategies that enhance customer experience and boost sales.
• Collaborates cross-functionally to streamline operations and improve overall business performance.
• Leverages data-driven insights to inform decision-making and enhance operational efficiency.

Duties & Responsibilities:

• Assume the overall Management of the daily operation in SBU’s and catering Department to ensure the Hospitality outlets and catering services are managed efficiently, ensuring guest satisfaction in line with
• Aspire Logistics Standards, through planning, organizing, directing, and governing the daily operation and Dpt. Administration tasks.
• To ensure that all Operations Manuals and Policy & Procedures set for the Hospitality service sections are respected & implemented.
• Lead and guide the Hospitality Service Manpower towards the organization mission statement.
• To formulate the Dpt. strategic plans for all Hospitality Food and Beverage sections.
• Forecast the yearly Dpt. Financial Budget, including the Opex, Capex & Manpower plan.
• Work closely with the Dpt. Executive Chef in upgrading served menus & ensures that Food Safety Management is well respected & implemented throughout the production areas.
• Initiate reputable training for the Dpt. employee, as part of their career development.
• Prepare the monthly Business and P&L report, in coordination with Finance Dpt.

ASPIRE, Qatar’s visionary Sports Academy, is a unique learning environment comprising of the largest indoor sports dome, the best facilities and the most comprehensive sports education program on the planet.

Its vision is to discover the best young sporting talent from the region, and transform them into world-renowned champions.

The mission is to establish ASPIRE as an Elite Sports Institute developing exceptional athletes. The Academy will also integrate this training with an intensive, comprehensive academic and social academic social education, giving the student athletes all the support they need in their development as the sports stars of tomorrow.

Duties and Responsibilities:

• To prepare the short and long term plan for the Catering & the Dormitory section and the annual proposed budget
• To recommend and participate in setting standards, policies & procedures for the Catering & the Dormitory section
• Responsible of running And monitoring all catering operation in the entire Academy
• To energize established operating standards & policies for the kitchen, restaurant & all catering venues as well.
• To plan, organize and assure the execution of new menus and hygiene standards of the Academy.
• To monitor and supervise the daily kitchen operations, restaurants manpower, the daily purchasing process and the storing facilities.
• To ensure all catering staff is adhering to the grooming and hygiene standards of the Academy
• To review recognized standards regularly and recommend high class alternatives accordingly
• To set proper athlete’s menus in coordination with the Academy’s nutrition
• Lead and guide the Food & beverage manpower towards ASPIRE mission statement.

Al Dana Club is an exclusive Five Star Club in Qatar, with a commitment to provide local and expatriate communities with a first class dining and recreational facilities. The extensive outlets are with the most up-do-date equipments in the gymnasium, outdoor & indoor swimming pools, outdoor & indoor tennis courts, squash courts offering the facilities to 700 members & their families.

The Club has three state-of-art Restaurants (Continental, Mediterranean & Oriental) and a Banquet Hall with hosting capacity of 1500 seated guests, functioned by 10 Executive Staff and 200 operations staff. The clients of Al Dana Club are Head of States, Ministries, and Diplomatic Corps & Corporate guests. Local wedding functions, Corporate Seminars/Receptions, International conventions and Car/Products launching functions are hosted in the Club Banquet Hall. The Club also assists the Qatar Tennis Federation for catering the top ranking players & Guests during the ATP tournament (Gents) and WTA (Ladies) tournaments and Qatar Squash Federation during the Qatar Intl. Open & Classic tournament yearly.

Duties and Responsibilities:

Spearheaded operations at Al Dana Club, a prestigious Five Star establishment in Qatar, enhancing member satisfaction through exceptional dining and recreational experiences.
• Managed a diverse range of facilities, including state-of-the-art gym equipment, indoor and outdoor swimming pools, and tennis and squash courts, catering to 700 members and their families.
• Oversaw three exquisite restaurants (Continental, Mediterranean, and Oriental), ensuring top-notch culinary offerings and service quality.
• Implemented strategic initiatives to elevate operational efficiency, positioning the club as a premier destination for both local and expatriate communities

• Responsible for the total sales, marketing and public relations effort of the club.
• Ensure proper promotion of all the club facilities and activities.
• Enhance sales activities by establishing a strong relationship with potential clients.
• Execution and implementation of sales and marketing plans & strategies.
• Develops and maintains department budgets.
• Enforces established sales related policies and procedures.
• Ensures sales activities meet or surpass the profit plan.
• Assures new members for the club while maintaining existing one.

• Responsible in supervising all Hotel rooms, ensuring proper accommodation, ensure the standard accommodation, while providing the standard facilities i.e. amenities, neatness, equipments, services.
• Manage the total hotel food & beverage operations i.e. banquet hall, three restaurants (international, Mediterranean & continental cuisine)
• In charge of the total sales and marketing activities, including developing new accounts, maintaining existing accounts, supervision of sales personnel.
• Execution and implementation of sales and marketing plans.
• Maximizing Hotel profit, while maintaining customer satisfaction.

• In-charge along with total sales operations of the rooms division providing high quality of services and amenities.
• Meet and maintain rapport with individuals and contact in order to produce groups and or convention business, including room sales, F&B sales and catering / banquet.
• Assist the General Manager in the development and update of the hotel business plan.
• Attend overseas tourism related conventions in order to generate business to the hotel.
(WTM London, ITB Berlin, ATM Dubai…)
• Develop and maintain sales accounts files.