Founder & Editor-in-Chief
PetTalk Magazine
Total years of experience :26 years, 4 Months
- Setting the overall strategy and promoting the magazine to the relevant community.
- Editing content and contributing in writing articles.
- Contact with customers and media agencies
• Elaborating and executing detailed market and feasibility studies with PwC, to evaluate 19 different medical sub-specialties.
• Firm financial valuation, and executing an acquisition study, and negotiations (M&A Process for several firms).
• Contacting a large number of manufacturers in different industries to initiate exclusive distribution agreements.
• Taking care of the legal aspect of the agreements while coordinating with the legal division.
• Recruiting sales team, creating SOPs, plus operational guidance.
Elaborating marketing plans and strategies for all divisions and products and coordinating with Finance, for all GCC countries.
Coordinating with media and advertising agencies, and elaborating advertising yearly plans.
Review of budgets for different divisions for all countries in GCC.
Maintaining quality service by establishing and enforcing organization standards.
Managing a portfolio of 50+ suppliers and agencies.
Supervising all Social Media activities.
Recruitment responsibilities in cooperation with HR, for the marketing team.
Taking care of Corporate Communication tasks with different stakeholders.
Supervising events' organization, workshops and seminars
- For External Clients:
* Public Relations
* Media Coverage
* Search optimization of Website
* Conceptualised, Initiated new brand image of the company
* Corporate & Sponsoring openings
* Charity events for awareness, responsibility towards society
* Online Social media (Facebook, Twitter and Instagram)
* Elaborating Marketing plans
* Creating multi-channel communication strategies
* Marketing Research
* Customer Satisfaction Survey
* Development of new immediate strategies to enhance sales and business
- For Internal Clients
* Employee of the month positioning and rewarding
* Staff Open day: organising from concept till execution
* Internal social & integrity programs for the company’s awareness internally
* Team work boosting, social framework
- Corporate Communication
* Company profile, Corporate branding
* Employee communication
* Company Newsletter
Teacher
Marketing
Management
MIS
Banking
Economy Fundamentals
- Analysis of campaign expenses
- Monitoring the promo-ladies
- Follow up of the daily schedules
- Preparing wages
- Stock and accounting reconciliation
- Stock control
- Market research
- Organising different sorts of events
- Being in charge of different kind of exhibitions
Major events:
- Westlife \[promotional campaign\]
- Yves Rocher Campaign
- Cosmence Campaign
- Participating in several Coca Cola events such as:
- Asian Cup Basketball
- Asian Football
- Coca Cola animation events
We focused on International Marketing, Research, Statistics, my thesis was about the Determinants of the Internet Adoption in Lebanon (consumer behaviour, adoption of new technologies) I built a questionnaire of 8 pages and a sample of around 800 ppl from the Lebanese market to see what are the variables that affects the Internet adoption at that time.
4 years, Bachelor's degree in Business, focus on Marketing & Management. First 2 years we had overall business courses, including accounting, finance, business law, etc.
