باسل عبد الرحيم

• Work closely with the head of Business Development & Marketing team to create huge community events to raise brand awareness & generate new revenue channels
• Create a mechanism with third party service providers to generate new revenue channels
• Market Research for new projects and new established entities in the country & specifically in Abu Dhabi
• Work closely with third party providers in AlAin to establish business partnership
• Support the marketing team to establish marketing materials to the different services we offer.
• Support marketing team in enhancing & improving the loyalty program

Wholly owned by Mubadala, the Capital Health Screening Centre provides certified medical visa testing, occupational health and Emirates ID services. Reporting to Head of Business Development, I led and oversaw the commercial planning and execution of the sales strategy while specializing in new business development and market expansion that mainly includes:
▪ Targeting and penetrating a competitive market. Selling hundreds of corporate accounts and converted many customers from competitor services.
▪ Communicating a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members.
▪ Combining entrepreneurial drive with business-management skills to drive gains in revenue, market share & profit performance.
▪ Cultivating excellent relationships with new prospects and existing customers.
▪ Revived struggling operation from being able to reach their targets to a turnaround success story. Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost corporate image.
▪ Expanded Client base by 60% while doubling annual sales volume within two years, growing sales from $24 million in 2014 to $50 million in 2016. Clients enrolled in the organization include Al Futtaim Group, Al Shaya, Majid Al Futtaim, National Drilling Company, etc…
▪ Achieved 2015 Employee of the Year for outstanding sales results.
▪ Improved the corporate’s receivable turnover ratio by implementing and enhancing a credit policy that enhances payment security while setting credit evaluation scores and limits for all clients.
▪ Closely working with Mubadala Head Office to improve sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.
▪ Closed an average of 42% of all leads and achieved between 120% and 150% of projected monthly sales goals.
▪ Planning projects and activities systematically in line with business priorities.
▪ Pursued branding/awareness opportunities through community events / and business events participation.
▪ Managing strategic accounts & maintaining a very strong business relationship with them
▪ Keeping in touch with customers through providing regular updates and measuring customer satisfactions levels on a quarterly basis while addressing all client concerns in a timely manner.
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▪ Initiating events in different areas to expand geographical awareness & generate new revenue streams
▪ Working closely with the senior management on new initiatives
▪ Managing and continuously strengthening business relation with third party service provider to generate new revenue streams & boost revenue
▪ Continuously initiating & providing new tools to customers that can maintain & support the customer’s needs

• • Working closely with the Head of Business Development & Marketing to prospect, pitch & close new business
• Creating cross sell and up sell opportunities
• Delivering ongoing market analysis and assessment of competitors
• Negotiating mutually profitable business plans with clients (agreements and partnerships)
• Contributing new ideas with the team to improve customer relationships and business opportunities
• Planning projects and activities systematically in line with business priorities
• Pursued branding/awareness opportunities through community events / and business events participation
• Measuring customer satisfaction levels
• Answering product and service related questions from customers
• Keeping in touch with customers through personal visits, telephone calls and correspondence while providing regular updates
• Address client concerns and ensure the resolution of issues in a timely manner
• Ability to explain complex information clearly and simply
• Retain accounts through the development of strong relationships with key decision makers
• Being a central point of information for business relationship relate matters
• Involved in the day to day management of clients
• Participation in the development of the marketing budget in conjunction with HR & Finance

• Expanded and developed a market for the existing customers and prospective customers through implementing new strategies.
• Collecting and analyze data from from different sources.
• Developed high level relationship with large corporate / merchant / government entities
• Anticipated in co-branding opportunities and developed correspondence with corporate clients.
• Worked in leasing a diversity of different sectors to individuals, corporates & government entities.
• Collaborated and encouraged internal communications to achieve external strategic partnerships.
• Initiated and channeled various projects (Leads generation project, Welcome Kits for new tenants)
• Participated in public events (World Ports & Trade Summit, GITEX, Cityscape)
• Provided assistance to my team mates towards achieving targets and deadlines.
• Implemented the retention strategy towards customers by continuous follow up and resolving existing issues.
• Assisting in areas other than research within the company.
• Writing reports about the housing market in Abu Dhabi and Al Ain
• Manage and follow-up the enquiries of individual customers and corporate clients.
• Make sure the corporate clients enquires are fulfilled and they are satisfied with the end result.
• Building a strong relationship with the corporates and government entities and the private sector
• Building an internal system that fulfills the customer’s requirements.
• Create, establish and maintain a database of information.
• Building a network of individuals who could assist me in gathering information.
• Compile regular research reports and publication using an appropriate, creative methodology to design and manage a research project involving quantitative and/or qualitative methods as required.
• Building a strong relation with our existing clients
• Provide our customers with their requirements and needs with regards to their leased units.

• Developing relationships with companies, institutions and other bodies with a view to offer Capitala’s diversified products and obtaining information.
• Supporting the sales and leasing team.
• Gathering information from internal and external sources on the Middle East property markets.
• Create, establish and maintain a database of information.
• Co-ordinate with other departments within Capitala to obtain and provide data on markets.
• Collecting and analyze data from sites.
• Compile regular research reports and publication using an appropriate, creative methodology to design and manage a research project involving quantitative and/or qualitative methods as required.
• Assisting in areas other than research within the company.
• Completed due diligence work for new product development and investment decisions
• Collected data in specific market trends for investors, funds, and company competitors
• Analyze qualitative survey data for clients and develop comment reports
• Data-mining of normative benchmark database
• Planned and Organized promotional events to increase consumer awareness of products,
• Developing corporate and government partnerships with local industry

Developing relationships with companies, institutions and other bodies with a view to offer Colliers research capabilities and obtaining information.
Gathering information from internal and external sources on the Middle East property markets.
Create, Establish and maintain a database of information.
Co-ordinate with other departments within Colliers International Middle East to obtain and provide data on markets.
Collecting data by visiting sites.
Collection of data through visits to countries outside of the UAE.
Compile regular research reports and publication using an appropriate, creative methodology to design and manage a research project involving quantitative and/or qualitative methods as required.
Assisting in areas other than research within the company.
Supporting the Sales and leasing team.