Bassem Al Bayaa, Head of Direct Sales

Bassem Al Bayaa

Head of Direct Sales

Commercial Bank of Kuwait

Location
Kuwait - Hawali
Education
Master's degree, Administration and Management
Experience
18 years, 9 Months

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Work Experience

Total years of experience :18 years, 9 Months

Head of Direct Sales at Commercial Bank of Kuwait
  • Kuwait - Al Kuwait
  • My current job since January 2018
Sales Manager at Ahli Bank of Kuwait
  • Kuwait - Al Kuwait
  • September 2015 to December 2017

(To provide direct administration support to all sales teams in the execution of unit’s sales and service initiatives - responsibility over 45 staff)
• Sales Teams: Manage sales teams and identify sales people with the right capability to target new customers and extend the sale of ABK products.

• Credit Review: Review applications before submitting to Retail Lending Unit and making sure that are matching the internal lending policies and the applications are not violating the Central Bank of Kuwait rules and instructions.
• Training: Ensure sales people are fully trained in products and sales techniques
• Cross selling: Handle growth opportunities and support cross selling in order to be able to establish targets
• Support to branches: Coach branches in their outdoor visits and sales campaigns
• Customer service: ensuring that customers are fully satisfied, solving complaint within SLA and making sure that Customer satisfaction score for all teams is 95%and more measured by Call Center
• Marketing and sales materials: Provide sales support and follow through to product campaigns and initiatives
• Data capture: Capture prospective customer data so that sales calls and visits can be made
• Database: Provide a comprehensive database and ensure information for campaigns and cross-selling is readily available
• Partner relations Handle partner relationships to partners deliver in line with ABK needs
Sales follow-through Provide leads to other channels and ensure full information is available for follow-up

Assistant Manager at AHLI BANK OF KUWAIT
  • Kuwait - Al Kuwait
  • May 2008 to September 2015

-Responsible for organizing, managing and leading the team in order to meet our targets
-checking all the application before submitting to credit officer
-make all reports of all the products (loans, low cost deposit, credit card….)
-reporting directly to Head Of Sales)
-make the weekly and monthly action plan to find the available approach for achieving targets
-Responsibility over 25 staff (including team leader)
-Monitoring of the performance
-Planning for new business (action plans, reports)
-Knowing the needs of the market through various relationships
-Assist all sales executives in the sale and marketing of the bank’s products and services, in order to foster a sales approach
-Establishing new locations that helps in generating more business
-Ability to coordinate between the set targets from the management and allocating them to the staff
-Monitor the training needs of staff and report the same to the Head of Sales unit in order to contribute to staff career planning and ensure professional staff performance
-Control the daily, monthly and yearly achievements

FINANCIAL SERVICE REPRESENTATIVE at BURGAN BANK
  • Kuwait
  • May 2006 to April 2008

-Responsible for acquiring Kuwaiti and non Kuwaiti salaried
-meet challenging daily targets for new business
-expected to develop contacts with corporate with the aim of converting salaried employees toburgan bank.
-Full product knowledge
-Full knowledge of the market sectors and segmentations
-Preparing daily agendas
-Coordination between colleagues
-Dealing with companies and individuals
-Daily meetings and phone calls
-challenge to achieve the set targets (monthly and yearly)

sana at sana company for import & export
  • Lebanon - Tripoli
  • July 2004 to September 2004

i worked in sana company as accountant,

company for selling electrical device from multiple brand (samsung,panasonic,toshiba...) at hassan ayoub for electrical device
  • Lebanon - Beirut
  • October 2003 to February 2004

I was working as a salesman

Education

Master's degree, Administration and Management
  • at The University of Manchester
  • September 2021
Bachelor's degree, Management
  • at B.C.U
  • August 2004

GPA 3.02

High school or equivalent, philosophie
  • at high school of bteram
  • August 2000

Specialties & Skills

Market Knowledge
Product Knowledge
Business Meetings
MICROSOFT OFFICE
frontpage
oracle 9i
Communication Skills

Languages

English
Expert
Arabic
Native Speaker
French
Intermediate

Training and Certifications

Certified Manager by ICPM (Certificate)
Date Attended:
April 2018
Corner-Stone (Certificate)
Date Attended:
May 2010
Valid Until:
May 2010
Institute Of Banking Studies (Certificate)
Date Attended:
June 2008
Valid Until:
June 2008