Bassem Sabeh Ayoun

• Established the marketing-communications & PR department for the holding group and sub-companies (7 organizations operating in different sectors)
• Setting up the digital marketing communications strategy for short and long terms for the group and the companies
• Managing all the marketing-communications collaterals and projects for the group internally and through agencies, consultants, internal designers, and creative team
• Establishing media-relations with local, regional, and international media
• Writing and preparing all the internal and external communications materials from Press releases, speeches, internal memos, social media posts and other communications tools in English, Arabic & French (when needed)
• Setting up an ESG strategy for the group companies along with a senior committee and managing the policy implementation internally
• Managing a team of communications officers, designers, and marketing specialist
• Reporting to the group CEO and Vice Chairman

Managing the departments Mar-Comm. collateral's & tools (Website content, Social Media & Digital Marketing campaigns, Events & Exhibitions booths, Conferences PR management, brochures content & Video Production)
Overseeing the public relations projects based on agencies contract during events & exhibitions (Press releases' preparations & distribution, Media Relations, Internal & external communications plans, Media forms, Briefs & presentations, speeches content management, video script management &story boards)
Preparing’s Marketing-communications engagement plans, digital Marketing strategies & projects, sponsorship studies & ROI & KPI measurement reports (for all events & projects)
Managing the media & market research projects related to competition through online & social media monitors (Digital campaigns, senior leaders’ posts' analysis & audience insights tracking)

• Managing the company marketing activities (ATL & BTL, Online & Offline: Website, Social Media & Digital Marketing, Events, Exhibitions, Conferences, brochures)
• Monitor & Manage Marketing budgets & strategies & provide detailed updates to the management on quarterly basis
• Managing Public relations projects based on yearly contracts, during events & Exhibitions (Press releases, Media Relations & communications, FAQ forms, Briefs & presentations
• Setting up Mar-Com strategies through defining new channels, opportunities & Marketing tools
• Managing Advertising, Marketing & Public relations agencies’ meetings for company & group ATL, BTL, Media & Communications projects
• Managing, preparing & overseeing the Company’s events, exhibitions, conferences (Designs, Communications tools, invitations & Press releases, Direct & Indirect Marketing channels)
• Defining new business opportunities through prospecting new & current markets using several online tools (LinkedIn, Twitter & Direct emails & contacts)
Market Research & CRM:
• Managing & Conducting research projects for global commodity markets using Primary & Secondary tools: Quantitative, Qualitative, Audit, Media & online research
• Managing & Updating Sugar clients & prospects database through monthly research for Industrial, manufacturers & trading companies
• Analyzing the data and preparing full reports for the management ‘board on weekly, monthly & yearly basis
• Tracking and observing direct & Indirect competitors activities in the Sugar market: Regional & International Sugar refineries, manufacturers, industrials, traders
• Preparing monthly & Seasonal reports for sales forecast based on the research findings & Marketing KPI measurement.
• Managing & preparing questionnaires & surveys related to the Marketing & quality assurance & Customer services on Semester basis for local, regional & International clients
• Advising H.R seniors & several departments on training programs, Supportive seminars & Internal research projects
• Managing a team of graphic designer, Marketing, P.R & Online Specialists
• Reporting to the Deputy General Manager & the Managing Director

Managing research & insights projects for a large agency client’s portfolio (FMCG, F & B, Software, Automotive (Such as Audi, VW & Nissan Middle east) Hospitality, Telecom, Tourism entities, Government organizations, Insurance, Oil & Gas, Industrial, Construction Sectors, Home appliances, Retail & Fashion...)
Managing proposals, briefs, Quantitative questionnaires & insights discussion guides preparations’ for different quantitative, qualitative’ & competitive research’ projects
Collecting and preparing market data reports for products, brands and categories as per clients’ requirements
Tracking and observing clients’ competitors’ activities in the market to ensure the correct launching philosophy, Brand tracking, market positioning, competition policy & operations in different yearly quarters
Conducting and managing mystery shopping projects for retail, FMCG & Hospitality, Retail & tourism clients. Analyze findings & recommend KPI, promotional & Marketing’ Insights to clients’ senior’ management
Proposing business planning, Marketing & Promotion strategies based on research findings & presenting to clients ‘senior managements & Key stakeholders

Preparing and planning advertising & marketing strategies for Oil & Lubricants products & brands
Proposing branding tools for several Group products (Oil brands, Lubricants & bitumen pavement materials)
Meeting advertising & marketing specialists for BTL, ATL & POS projects (Product lines brochure, flyers, stands, TV & Radio Ads, Newspapers & Magazine Ads, Social Media content)
Conducting Market research & Customers analysis to secure correct market entry, sales forecasts & Marketing spending for existing and new products

Writing press releases & social speeches for the CEO during regional events

• Selling & Marketing Advertising Spaces to International Advertising Agencies
• Suggesting media & buying plans for some agencies’ clients
• Daily Monitoring for competitors’ Media (Newspapers, Magazines, TVs)
• Handling & agencies Media Buying Units’ daily requests & booking orders
• Visiting the agencies to promote supplements & special Advertising spaces
• Writing & Inserting press releases in the publications for some accounts
• Reporting to the Account Manager-Agencies

• Training Courses in written press: Culture, Social, Politics, Sports & Industrial
• Covering Spots, Events, Exhibitions and press conferences, preparing reports
• Suggesting ideas and lay outs for Advertising & Promotional spaces
• Presenting the newspaper in official Events & Exhibitions