BATOOL RAFEI, Business Planning and Analysis Manager

BATOOL RAFEI

Business Planning and Analysis Manager

glaxosmithkline

Location
Saudi Arabia - Jeddah
Education
Master's degree, Business Administration - MBA
Experience
16 years, 10 Months

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Work Experience

Total years of experience :16 years, 10 Months

Business Planning and Analysis Manager at glaxosmithkline
  • Saudi Arabia - Jeddah
  • My current job since January 2014

• Managing the planning and forecast cycle in order to foresee and optimize the profitability of the company. (Full By Product P&L)
• Update the forecast of the company on quarterly basis
• Variance analysis actual versus forecast on weekly and monthly basis (Sales, Overheads)
• Customer, Channel, and Brand Profitability Analysis & Optimization
• Automate the trade promo debit process on Naghi system
• Double check on the figures deducted by the system before proceeding with the Debit Note
• Control of Marketing budget, and ensure that all Billing Advices received are already pre-approved
• Return on Promotional Spend Analysis
• Having Key involvement in the strategy
• Audit Retail Analysis
• KPI/ Scorecard
• Handheld device and other IT project implementation
• Full Fledge Financial and Business Analysis
• Strategy Setting & Alignment (New Brand Introduction)
• Process Re-engineering
• Enterprise Performance Management

Trade Marketing Manager at ALI ZAID AL-QURAISHI
  • Saudi Arabia - Jeddah
  • June 2013 to January 2014

• Manage through planning, implementing, motivating, controlling and reviewing all sales & marketing activities for the brand or brands that are assigned to achieve medium and long terms objectives and targets
• Organize the brand or department unit and built capable and effective sales and marketing organization that is applicable to the industry the unit is active in
• Develop and present short and medium term sales and marketing plans and budget that delivers group and suppliers objectives
• Communicate and train the sales and marketing team in the department to effectively and successfully implement the brand or department business plan
• Motivate all stake holders and develop required competencies to effectively and actively work to achieve the objectives
• Conduct monthly and quarterly reviews of business with the sales team, management and suppliers to report deviation and take corrective action if needed
• Achieve business brand or department objectives as per approved BSC and KPIs
• Control expenses and spending in line with pre-approved budget and in ratio to revenue and net profit
• Manage and control all spending activities related to trade and marketing activities to be in line with pre-approved budget
• Submit monthly reports in coordination with account department all spending suppliers claims submission and settlement
• Developing and publish Key Performance Indicators to all direct reports
• Maintain professional and productive business relationship with all suppliers
• Submit regular reports to management as per circulated rules of engagements and reporting tools
• Prepare yearly business by brand, region and channel in coordination with supplier
• Achieve qualitative and quantitative Sales & Distribution KPIs
• Manage receivables and inventory as per budget and KPIs
• Build close relationship with key customers and clients
• Communicate business activities to concerned departments
• Report monthly and quarterly business achievements and activities to concerned stakeholders
• Respect, implement and communicate company bylaws, policies and procedures
• Generate yearly and monthly order and sales forecast by category & by items
• Create marketing plan with clear seasonal activities for all market and key account specific
• Achieve targeted brand market share as agreed with supplier
• Ensure achieving budgeted In Market Sales in coordination with RSMs, B2BMgr & RTSM

KSA Head Of Fainance and Sales Controller at Beiersdorf Middle East
  • Saudi Arabia - Jeddah
  • March 2011 to June 2013

-Sales Operation Management
-Commercial Budget Management
-Trade Marketing Budget Management
-Human Resource Budget Management
-Supply Chain Budget Management
-Cost Plus Budget Management
-Debit Notes Management
-Contracts and Credit Notes
-Commission
-Sales Reports

Senior Sales Accountant at Sunbulah Group
  • Saudi Arabia - Jeddah
  • January 2010 to March 2011

- Managing customers accounts ( local & export)
- Control the procesures of opening new credit account for new customers
- Preparing the monthly collections budget
- Recording the monthly provisions ralating to receivables (rebat, commission, ..)
- Issuing the monthly statements for customers
- Following the collections as the due dates with sales managers
- Preparing monthly commission & incentives for salesmen
- Recording the deductions from salesmen
- Recording the collections for key accounts against the due invoices
- Release the orders for foreign customer after revising as the contracts
- Approving the vacations for salesmen (after clearing all his responsibilities)
- Handling L/C documents with our banks
-DSO (daily sales outstanding)
-Balnace sheet reconciliation reprots at the end of every month
-financial analysit credit controller:
*cash discount report
*promotion report
*shelf rental report
*commission sales report
*cash rebate report
*commission collection report
*incentive report

Retail Van Operation Section Manager - RVO at Ismail Abo Dawood Trading Company - IATCO
  • Saudi Arabia - Jeddah
  • October 2008 to January 2010

- Weekly exchange receivables for rep
- Weakly applauding claims spending
- Preparation of weekly and monthly reports
- The monthly dues rate for rep. (BDF)
- Audit and inspection
- Prepare presentation for each month showing the general situation of the company's accounts
- Review and adoption of circulars
- Claim the overspending amounts from the supplier
- Solving and handling rep. problems
- Follow up with the cashiers and review the custody of the rep
- Approve the circulars and fact sheet
- Prepare and send release authorization for each branch
- Monthly reconciliations
- Approve the circulars and fact sheet

ACCOUNTING PAYABLE at Savola Group
  • Saudi Arabia - Jeddah
  • July 2007 to October 2008

- Reconciliation
- Suppliers
- Employees
- Follow up customer payments on the system
- Petty cash
- Utilities
- Entry invoices
- Auto select
- Purchase order PO

Education

Master's degree, Business Administration - MBA
  • at Alexandria Academic of Science and Technology
  • November 2008

• Time management • Sales skills training • Management Information Systems • Windows office • HR training • Management Operations • Managerial Accounting • Research Methodology • Advanced Investment Financing • Advanced Marketing • Strategic management • Contemporary Management • Accounting and financial reporting • Managerial economics • Applied Statistics • Marketing Management • Financial Management • Organizational Behavior • Investment in securities • Management Information Systems and Electronic Trading • Human Resource Management

Bachelor's degree, Bachelor in Biochemistry
  • at King Abdul-Aziz University
  • May 2005

Specialties & Skills

Strong analytical and problem solving skills
Communication Skills
الانجليزيه

Languages

English
Expert