Batoul Sinjab

• Set the baseline of project presence, including legal (license and registration) and physical presence.
• Develop a full business plan, strategic objectives, product roadmap & expansion timeline, & competition analysis.
• Oversee the development of brand identity, and develop brand strategy and positioning plan.
• Supply chain management: sourcing ingredients and packaging materials, creation of production and logistics plans.
• Manage sales processes, identify sales channels, develop pricing strategies, set sales KPIs, & build sales partnerships.
• Manage all marketing activities: create go-to-market strategies, oversee the development of the website, set-up and
manage social media presence, coordinate paid-ads and organize promotional campaigns).
• Develop financial projections & break-even analysis, monitor all expenses and payments, perform financial reporting.
• Define team needs and job descriptions, hire needed staff, and manage team performance.

• Developed and implemented 3-year business plan in coordination with C-suite.
• Prepared and presented strategic reports to board members.
• Evaluated commercial performance and pricing strategies using data-driven models.
• Developed dashboards and reports to monitor KPIs and provide performance review across multiple functions.
• Optimized resource distribution to drive maximum revenue of available resources using SMART CAPEX models.
• Led a team of 4 to deliver competitive insights and strategic improvements.

- market research (analyze current situation and looking for new opportunities)
- business, service, and sales analysis
- service planning
- service Development
- sales promotion planning
- questionnaire building
- statistical analysis
- company facebook page administration
- warehouse management/ shipping