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Benjamin Carey, Head of Sales

Benjamin Carey

Head of Sales·Mackays

United Kingdom

Bachelor's degree, Advertising And Brand Management

Work experience

Total years of experience: 18 years, 0 months

Head of Sales

November 2023 - Present

Mackays

London, United Kingdom Remote

November 2023 - Present

• Responsible for £14m with full P&L responsibility across branded and OL business along with the management and developing a team of 6
• Strategic lead of core UK business to drive penetration across our brands and secure long term OL contracts
• Develop a comprehensive business strategy to move the business into the next phase of growth over a 3-5 year period
• Created and implemented new forecasting tool, commodity tracker and gate process to maximise business capability to deliver on new business and projects
• Drive new business and bring sustainable profitability across all categories to introduce incremental value added products to consumers through robust category and R&D plans
• Lead logistics and operational functions to improve supply chain and OTIF objectives


Achievements

• Delivered +£1.7m incremental net sales in year 1 and £1.1m in year 2 with successfully gaining new branded and OL contracts as part of the strategic plan
• Improved profitability through commodity planning and logistics contracts by +12%

Company industry:
Food & Beverage Production
Job role:
Sales

Business Unit Controller

September 2020 - November 2023

Muller

London, United Kingdom Hybrid

September 2020 - November 2023

• Business Unit Controller for the Tesco Business Unit
• Responsible for £460 million with full P&L responsibility along with managing and developing a team of 3
• Develop value chain cost out initiatives to deliver long term profit sustainability
• Lead sustainability strategy across agriculture and manufacturing to achieve targets through carbon emissions, plastic reduction, animal welfare and feed usage
• Create strategy and deliver plan to drive profitability through value add and NPD
• Lead and develop portfolio based on MMI capability and category argument
• Align NWT to agreed customer centric plans
• Enrolled in the “Accelerated Leadership” programme

Achievements

• Successfully identified & delivered £1.4m cost reduction initiatives across the business within 12 months improving profitability
• Creation and implementation of Muller brand strategy across Grocery & Convenience channels with launch of 3 x SKUs targeting a new customer base delivering +£1.8m sales in year one
• Improved Flavoured Milk position from negative EBIT to positive +5% and extended the range with Premium Finest Range into the growth area of the market with 3-year incremental target +£8.4m
• Leading and cementing Muller as Category Captains within Dairy and delivering expert advice across space, range and optimisation

Company industry:
Dairy Production
Job role:
Sales

Head Of Sales

June 2016 - September 2020

Typhoo Tea

Liverpool, United Kingdom

June 2016 - September 2020

• Responsible for £54 million with full P&L responsibility along with managing a team of 8 across all UK retail and International
• Create, drive and implement strategic vision to increase Typhoo branded and Own Label performance
• Creating and delivering a winning culture through thought leadership, accountability and commitment along with robust personal development plans
• Deliver monthly board plans and P&L review with yearly forward view on profitability to Apeejay Group
• Work and deliver operational plans to improve factory outputs while maintaining strong service levels
• Agree annual JBPs with all accounts ensuring promotional and distribution plans are in place

Achievements

• Delivered +£3.3m profit margin into the business through key customer contracts and managed to secure long term 5-year partnerships
• Successfully identified and launched premium organic brand Heath and Heather from £1.7m to £4.9m within 18 months across Grocery, Convenience, Discounters and Online
• Created a new commodity model to manage risk and ensure long term sustainability within the tea trade

Company industry:
Consumer Packaged Goods Manufacture
Job role:
Sales

Business Manager

September 2014 - June 2016

Tata Global Beverages - United Kingdom

London, United Kingdom

September 2014 - June 2016

• Responsible for £4.5 million with full P&L responsibility while managing a team of 11 external field sales reps across Wholesale & Convenience
• Agree annual JBPs to achieve growth for each key account
• Introduce NPDs to the portfolio of accounts
• Build excellent relationships with key accounts

Achievements

• Achieved +12% growth in 12 months for Wholesale channel by reformatting JBP and promotional plan to a more sustainable model that encouraged regular customer purchases
• Delivered and implemented launch of Tetley brand into premium and F&H sectors with 5 x NPD launches and improved increase share of standard black tea within each account by +8%

Company industry:
FMCG
Job role:
Sales

Sales And Business Development Manager

September 2012 - September 2014

BIC UK

London, United Kingdom

September 2012 - September 2014

• Delivering YOY growth across a range of accounts in the Wholesale, Convenience and Discount channel

Company industry:
FMCG
Job role:
Sales

Sales Development Executive

January 2010 - September 2012

Imperial Tobacco

London, United Kingdom

January 2010 - September 2012

• Working as a Sales Development Executive playing a valuable role selling, promoting and merchandising ITL brands through the independent trade

Company industry:
FMCG
Job role:
Sales

Account Manager

June 2008 - December 2009

Coca-Cola

London, United Kingdom

June 2008 - December 2009

• Representing Monster Energy and pushing the launch of this new product in the UK
• Maintaining the Coca-Cola brand share of space, providing excellent service and creating strong relationships within designated accounts

Company industry:
FMCG
Job role:
Sales

Education

The Manchester Metropolitan University

July 2007

July 2007

Bachelor's degree, Advertising And Brand Management

United Kingdom

GPA (rating): Good

GPA (rating): Good

Advertising & Brand Management degree which implemented understanding the complexities of managing a brand and interacting with consumers. It looked into how to engage with consumers and turn them from trialists into loyalists with various business models to explore and review across the global market.

Languages

English

Native Speaker

Arabic

Beginner

Bosnian

Intermediate

Hobbies and interests

Basketball

Played in the National League and represented Great Britain at youth level