Foodservice Manager
Al Rawabi Dairy Company LLc
Total years of experience :15 years, 9 Months
Al Rawabi is the Largest Dairy company in the UAE, committed in delivering excellence quality products and services by executing innovative strategy each day. Rawabi operates within a variety of sectors including Dairy production and Cow Farm some of which are:
•Established in 1989 with 500 cattles
•Current Farm with a total cattle head of 13, 500 .
•Dairy factories equipped with the most modern techniques of production to a capacity of 300, 000 liters per day of dairy products, & 150, 00 Liters of Juices
•More than 200 sku’s which comes in Fresh milk, yoghurt, Juices & other Dairy Products.
•50 sku’s new Long Dated Products includes Uht Milk & Cheeses.
•280 Distribution vehicles operate all over UAE.
•Free Farm Tour For the Locals & Foreigners
•First Dairy Company in UAE Which launched “Vitamin D Milk”
Key Responsibilities
KEY SKILLS
Business Managed AED 120 Million /Year
Budget Managed AED 12 Million/Month
Direct Reports 8, (6 Supervisors, 2 cordinators)
Indirect Reports 109, (9 sales executives 50 sales Drivers & 50 Sales Assistants) - 50Routes
•Planning and controlling the daily sales activities of subordinates engaged in the sales and service standards.
•Planning in Daily Forecasting according to the market trend
•Grew annual sales budget 27% Vs last year
•Ensure to have no market return in Horeca Channel
•Drive the team to find new customers in order to add additional sales in a weekly basis.
•Improve Sales Management, Business Development, Operations Management
•Budgets, Strategic Planning’s and Implementations
•Management Reporting, Resource Allocation, Market Researches, Competitive Analysis, Negotiations.
•Forecasting, Territory Management, Risk Assessments, Cost Control, Crisis Management.
•Improve Customer Relationship Management
•Development and Trainings, Performance Management, Quality Control, Retention.
•Leadership, Team Building, Decision Making, Communications.
•Measurable Deliverables, Time Management and effective follow-up of receivables.
•Drive each supervisor to activate minimum 15 new customers in a month
•Ensure to have visit the Existing customers to have the Feedbacks on service & standards.
•Achieve the team target by category
•Introduce New several central contracts in UAE in different Emirates, thereby increased the customer base, distribution & Sales.
•Conduct Training and disciplinary process where Applicable.
•Control of Overtime, Holidays and off -
We wish to introduce ourselves as one of the largest FMCG Company in the UAE. Our product portfolio includes Kelloggs cereals, French's Mustard and Sauces, Kens Salad Dressings, Smuckers Jams, Jif Peanut Butter, Crisco Shortening, Nandos,
Sauces, Crespo Olives, Safa Brand products - Tomato Paste, Sauces,
Instant Drink Powder, Oats, Semolina, Khaleejia Pasta, Melody Dairy products, Commodity products - German Sugar, Sugar Sachets, Cooking Oil, Unsalted Butter, Milkpowder, etc
Key Responsibilities
•Planning and controlling the daily sales activities of subordinates engaged in the sales and merchandising through retail establishments.
•Grew annual sales YTD 22%
•Coordinate sales distribution by establishing sales territories, quotes, goals and monitor sales performance. This effectively involves route planning and Forecast planning.
•Handling Horeca Customers in Dubai & sharjah
•Managing a sales team including ( All Sales & Distribution activities)
•Reporting to Horeca of sales manager daily basis to update the current market activities and trend.
•Negotiating with the customer for new contract with additional volumes.
•Controlling all cash flows and credit collection set by the company.
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