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Berengere Roux, Senior Digital Strategy Consultant/Founder

Berengere Roux

Senior Digital Strategy Consultant/Founder·SPARKLE DIGITAL CONSEIL

United Arab Emirates

Master's degree, Business and Finance

Work experience

Total years of experience: 21 years, 5 months

Senior Digital Strategy Consultant/Founder

March 2017 - Present

SPARKLE DIGITAL CONSEIL

France

March 2017 - Present

Manages B2B and B2C digital strategies, identifies and formalises customer business needs and rolls out
projects related to e-commerce, traffic management, SEO, SEM, social media and blogging.
Creates and implements operational action plans, specifications, and reporting.

Company industry:
Business Consultancy Services
Job role:
Consulting

Senior Marketing Manager

February 2015 - March 2017

CHARLES VIANCIN GROUP

France

February 2015 - March 2017

Directed, defined, and executed B2B marketing projects, social media and PR plans, and B2C e-commerce
strategies, including executive reporting.
Oversaw web designer, product manager, and community manager.

Company industry:
Consumer Packaged Goods Manufacture
Job role:
Marketing and PR

e-Business Consultant & Project Manager

March 2011 - February 2015

NERIM

France

March 2011 - February 2015

Spearheaded e-business projects, including completing audits and interviews, defining business requirements,
writing/editing deliverable content, and coordinated teams.
Managed timelines, testing, and rollouts.
Oversaw e-business and social consulting missions and managed retailer e-commerce websites.
Developed digital strategies for government organisations, real estate and industrial companies, and web agencies.

Company industry:
IT Services
Job role:
Consulting

Business Development Manager

April 2007 - September 2010

YELLOW PAGES GROUP

Ontario, Canada

April 2007 - September 2010

Developed and managed projects for YPG affiliate program, including coordinating teams, testing and
launching new features, and researching potential partners.
Managed accounts, negotiated contracts, handled
executive reporting, and served as usability interface for technical implementation.
Created distribution agreements with major online companies

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Online Project Manager

August 2005 - December 2006

TERRAVISION GROUP

Italy

August 2005 - December 2006

Managed online projects.
Served as team lead for two graphic designers and one customer service assistant.
Oversaw e-ticketing project and website, including defining objectives and managing editorial content.
Developed major partner network

Company industry:
Travel Agency
Job role:
Marketing and PR

Account Manager

May 2004 - August 2005

VENERE (HOTELS.COM)

Italy

May 2004 - August 2005

Account management for the French, Dutch and Nothern countries' markets
Contract negociation and closure

Company industry:
Travel Agency
Job role:
Sales

Education

ECOLE SUPERIEURE DE COMMERCE

September 2002

September 2002

Master's degree, Business and Finance

France

Business Finance Business Administration

INSTITUT UNIVERSITAIRE DE TECHNOLOGIE

June 1999

June 1999

Bachelor's degree, Business Administration and Commerce

France

Technical Degree, Business Administration & Management Entrepreneurship Diploma

Skills

Traffic Management
Expert
Traffic Management
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Web Project Management
Expert
Web Project Management
Expert
Digital Media
Expert
Digital Media
Expert
REPORTS
Expert
REPORTS
Expert
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
E-COMMERCE
Expert
E-COMMERCE
Expert
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Expert
MARKETING
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert

Languages

English
Expert
French
Expert
Italian
Expert

Memberships

BOUGE TA BOITE

LOCAL MANAGER AND FOUNDER

February 2019

Training and Certifications

Training
HTML
GEORGE BROWN COLLEGE
Jun 2008

Hobbies

  • Running, Swimming
    Creation and management of the local branch of the French Women Business Association "Bouge ta Boite" in Haute-Savoie (France)