Beril Koc

- Responsible for all marketing activities for product groups tea, tissue, oil and cigarettes
- Executed Sponsorship for Ramadan Tents in Grand Hyatt and Mina A Salam Hotels.
- Launched marketing campaign for cigarettes in Duty Free
- New product launch in cigarettes “Tonino Lamborghini”
- Market Visits on regular basis

Avea İletişim Hizmetleri AŞ (Telecommunications) Istanbul, TR, July 2011 - Nov 2012 (17 months)
Customer Retention and Extension Senior Specialist
• Managed loyalty program for SME customers, achieving 2, 7% decrease in monthly churn rate. Improved the program by giving more value to customers such as more points and trendy gifts to be the most competitive in the market.
• Worked closely with IT, finance and regulation departments to change the financial display of SME loyalty program: aiming not using OPEX budgets, but deducting the cost from revenue which resulted in 10% positive effect on EBITDA.
• Responsible for churn and revenue of all corporate business unit. Worked with sales and pricing units on customized offers given to SME and Corporate customers.
• Created 23 different brand partnerships with companies from different industries like cargo, fuel, car rental etc. for bolstering the corporate customers' loyalty. Partnerships are communicated through different channels to related micro segments.
• Replaced the inadequate reporting tool with an accurate one to effectively report on the participating customers to brand partnership programs.
• Analyzed customer and segment needs based on data from primary and secondary sources such as participating in focus groups, analyzing researches about corporate customers and churn, monitoring customer complaints/issues and conducting many different types of data analysis to understand the root causes of churn.
• Held all promotion and marketing activities of the loyalty and brand partnership program
• Lead two important projects: o Developing a Common loyalty program with group company Turk Telekom aiming to be the biggest at telecom sector.
o Developing a new retention tool to give the best offer to the right customer.

Praktiker Yapı Marketleri AŞ (Retail) Istanbul, TR, Jan 2008 - June 2011 (42 months)
CRM Specialist
• Managed a loyalty card program offering gift points and discounts. Card levels upgrading according to the turnover of the customer. Amount of net sales coming from the loyalty card holders in total increased by 2 percentage points yearly.
• Launched a new business card for corporate companies offering discount on every purchase.
• Led the online sales project, launched the website and was responsible for all display and online marketing activities of the website.
• Increased the web presence of Praktiker Turkey and increased the number of website visitors in 2011 by more than 100% year on year by launching the online web sales channel, sending newsletters, launching official facebook page and increasing the number of fans by 14.000+ in three months
• Managed all call center operations and reported on call center activities
• Conducted focus groups, mystery shopper, brand awareness, etc via research companies and exit surveys internally by using cash box system at stores.
• Built brand partnership with Turkcell to give a discounts to Turkcell corporate customers: achieved 0, 6% rate of return and a high ROI ratio of 2.67.
• Undertook PR activities on my own initiative: two issues of internal corporate magazine "Bizimle" ("with us") and an event organization for all suppliers at ITU Conference Hall.

Praktiker Yapı Marketleri AŞ (Retail) Istanbul, TR, March 2007 - Dec 2007 (10 months)
Sales Director Assistant
• Coordination of all stores and regional sales managers reporting to Sales Director.
• Monitoring and reporting all sales and stock figures.
• Regular store visits to check display.