Total Years of Experience: 21 Years, 8 Months
January 2007
To Present
Management of Programs and Promotion Middle East
at Hewlett-packard Middle East
Location :
United Arab Emirates - Dubai
• Responsible for the Enterprise Storage & Server business division in the region including the Gulf countries, UAE, Saudi Arabia, Jordan, Egypt and Lebanon.
• Management of sales via 3 different go to market organization (Tier 1 and Tier channel sales as well as direct sales force)
• Introduced regional forecasting and consolidation of top line and bottom line and reporting to EMEA headquarters in Geneva
• Significant increase in partner product knowledge and Sales skills and transfer of partners sales force and internal sales force from product sales to solution selling consultant.
• Management of sales via 3 different go to market organization (Tier 1 and Tier channel sales as well as direct sales force)
• Introduced regional forecasting and consolidation of top line and bottom line and reporting to EMEA headquarters in Geneva
• Significant increase in partner product knowledge and Sales skills and transfer of partners sales force and internal sales force from product sales to solution selling consultant.
July 2005
To October 2006
General Manager
at Sun Microsystems
Location :
Austria
• Responsible for the business in Austria and Slovakia including Sales, Services and Maintenance for Sun Products
• Reorganisation of Austrian team to build up sales driven culture and reduce legacy
• 50 Mio USD revenue, 65 employees in Austrian Organisation, 23 in Slovakian Company
• Indirect sales through partners
• Marketing and press coverage of the Austrian and Slovakian market
• Build up of new sales force with 6 Industry segments
• Setup rescue strategy for loss making long term projects and managed turn around to recover P&L
• Changed employee attitude and culture to sales and customer driven organization, focused on bottom line results
• Reorganisation of Austrian team to build up sales driven culture and reduce legacy
• 50 Mio USD revenue, 65 employees in Austrian Organisation, 23 in Slovakian Company
• Indirect sales through partners
• Marketing and press coverage of the Austrian and Slovakian market
• Build up of new sales force with 6 Industry segments
• Setup rescue strategy for loss making long term projects and managed turn around to recover P&L
• Changed employee attitude and culture to sales and customer driven organization, focused on bottom line results
August 2002
To July 2005
General Manager
at Syscom Emirates LLC
Location :
United Arab Emirates - Dubai
• Responsibility for the Middle East business of Raiffeisen Bank Computer Center, full responsible Managing Director for the three companies in the region (Syscom Emirates LLC - Dubai, Shiraz Vanguards of Technologies - Iran, Syscom Middle East GmbH - Vienna)
• Setup of local companies fully adopted to the rules and culture of the market (Arabian company, Persian company)
• Highly Accepted in the local market, customer success stories within the first year
• Established a sales and service network in GCC Countries and Sudan
• Engaged new local investors and partners to strengthen the local touch, with final buyout of 60% of the company’s shares to the local investors.
• Build up of factory (production line) for electronic devices in Dubai
• Setup of local companies fully adopted to the rules and culture of the market (Arabian company, Persian company)
• Highly Accepted in the local market, customer success stories within the first year
• Established a sales and service network in GCC Countries and Sudan
• Engaged new local investors and partners to strengthen the local touch, with final buyout of 60% of the company’s shares to the local investors.
• Build up of factory (production line) for electronic devices in Dubai
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