Media Executive
Rasasi Perfumes
Total years of experience :13 years, 3 Months
Implement various A&M functions for the brand including
Public Relations, Social Media, Influencer Engagement, ATL
& BTL activities, Product Launch campaigns, Corporate
Communications, Content Development, Driving the in-store
Merchandising calendar, Brand partnerships and Crisis
Management.
Assist in the development of omni-channel marketing
strategies and campaigns across the retail stores and
execute the strategic marketing plans with emphasis on
driving incremental sales opportunities and the generation
of revenue.
Engage retail & distribution stakeholders across the target
markets. Ensure that all marketing strategies are relevant
and impactful and aligned to the brand positioning.
Build strong relations with key media and influencers and
leverage social media resources to make maximum
impact on the market by PR tactics.
Drive planning and execution of in-store and outdoor brand
events/sponsored events.
Liaise with PR/Social media/Creative agency on a daily
basis as well as other regional suppliers.
Execute all marketing activities for special events,
merchandising campaigns, and exhibitions.
Marketing | Team: Client Servicing
Served as
Handled social media updates and barter associations
for TV anchor and model Safa Khan in Dubai.
Handled dental queries across UAE & India to
streamline marketing activities for Dubai & Mumbai
office.
Followed all policies and procedures to include patient
engagement and documentation of scheduling status.
Steered social media management for Selfie TV, UAE
based online media channel, building up online content
for the Facebook and blog pages, and arrange for barter
deal for event sponsorships.
Freelance writing assignments for magazines and PR
companies (names upon request
Public Relations
Worked as
Department: psLIVE | Team: Public Relations and
Business Development
Spearheaded PR activities for varied sectors like FMCG &
Retail, Technology, Real Estate, CSR beat companies like
Siyaram Silk Mills Ltd., Accelya Kale Solutions, SCA Health
& Hygiene Products, Madame, B4U Music, Brick Eagle,
Realty Redefined, Baaya Design.
Prepared innovative and informative pitch for new business
development, securing media relations, and media planning.
Executive | Team: Network Team | Team Size: 9
Clients: Adidas| YouTube India| Marriot Group of
Media & Marketing Expertise:
Demonstrated skills, knowledge and experience in the execution
of marketing communications and public relations activities.
Extensive experience in customer service, creative, public
relations and event marketing. Bringing passion and in-depth
experience in developing and executing thought leadership and
media relations programs.
Marketing Strategies:
A visionary and strategist for laying down marketing plans;
skilled in conceptualizing & implementing competitive strategies
for developing business, expanding mind & market share,
increasing brand value towards the achievement of revenue &
target profits.
Marketing Campaigns:
Ability to develop successful marketing campaigns and lead and
guide implementation. Strong expertise in the key campaign
elements, including analytics, research, brand development,
advertising, digital marketing, sponsorship, promotional
activities, and direct marketing. Uses strong market and
customer insights to guide the strategy and deliver.
Brand & Marketing Intelligence:
Spearheaded brand, media and consumer behaviour research. Led
communication strategy alignments to optimise A&P budgets. Drove
knowledge inventory product profiles, catalogues, surveys.
Teamwork and Collaboration:
Demonstrate a commitment to the mission and motivation to
combine the team’s energy and expertise to achieve a common
objective. Understand the dynamics of effective teamwork in
order to attain higher levels of performance.
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