Global Sports Marketing and Branding Consultant
SMG
Total des années d'expérience :13 years, 8 Mois
- Handling Business Development viz. sponsorship and Communications for renowned Indian Tennis Stars Vishnu Vardhan (India No. 2, ATP World Ranking 310) as well as Karan Rastogi (India No. 3 and ATP World Ranking 311) on behalf of SMG.
- Officially accredited (individually) by the Bangladesh Cricket Board to distribute marketing rights and distribution of international media rights (Broadcast and Digital Media) of the recently conceptualized cricketing extravaganza, Bangladesh Premier League T20 and Bangladesh national Cricket team.
- Learning the finer nuances of Ticket Sales Management (Next Practices), Hospitality and Fan Relationship Management at Coventry City FC.
- Preparing weekly audit on fan feedback viz. internal, pre- match and post-match elements.
- Devising fan relationship strategy to drive group ticket sales via identification of new groups, positioning and segmentation.
- Conceptualized detailed reports on Bollywood v/s Sports celebrity endorsements in 2010 and tasked with identifying emerging trends.
- Conducted detailed market research on Indian Motorsports Sponsorship industry and School Games Federation of India for creation of two new sports properties on behalf of the organization.
- Devised Celebrity Portfolio Presentations, positioning the brand with celebrity personality on behalf of Sania Mirza (Indian Tennis Star) for Cadbury Bournvita and Sahara India Pariwar, Sonakshi Sinha (Bollywood Actress) for Dyna Soaps and Female Celebrity Options for Emami Fairness Creams.
- Provided professional sporting profile for J. Arun Kumar, Shiva Keshavan (India’s only Winter Olympian) for media consumption.
- Undertook media tracking exercise and scouted for speaking opportunities on behalf of Leapstart.
- Conceptualized the annual report for Badminton Association of India focusing on the state of sport and sponsor return on investment.
Part of Planning and Implementation Team working on two prestigious events, Bingo HT City Youth Nexus (Asia’s largest youth festival) and Madhavrao Scindia Memorial Lecture.
- Co-ordinated both events on behalf of Hindustan Times Events, in-charge of on-ground activations and volunteer management.
- Undertook Media Monitoring exercise for One Billion Voters campaign.
- Updated Jaago Re website with weekly articles and polls.
- Devised City Development Plans under JNNURM for Karnataka and West Bengal state.
- Generating leads for Radio Spots
- Developed Marketing Strategy during initial entry stage
Proficient with Entrepreneurial Development skills inclusive of incubation, motivation, intrinsic skill sets and communication engagements.