Digital Marketing Specialist
Ourshopee.com
Total years of experience :9 years, 5 Months
Implement, analyse, and optimize organic and paid search engine marketing activities
•Bidding Strategy : Implement Bidding strategies that yield low cost and high revenue
•Competitor Analysis: Monitor competitor activities at regular intervals (changes in promotions, Prices, Ad Messaging) and act accordingly.
•Keyword Research: Identify profitable keywords based on product being promoted using keywords tools.
•Landing page analysis and Optimization: Analyse the performance of website messaging and layout and suggest variants (Theme base landing pages), identify elements to be tested, experiment new elements and measure performance.
•Prepare Marketing Performance Reports: Maintain historical reports and prepare performance reports to measure ROI,
-Create/Optimize/Manage PPC, SMM Campaigns successfully and strategically with high ROI.
-Implement, analyse, and optimize organic and paid search engine marketing activities
-Creating content, including text posts, video and images for use on social media
-Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
-Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
-Keeping track of data and analysing the performance of social media campaigns
-Collaborating with colleagues from across marketing departments to ensure branding is consistent
▪ Create/Optimize/Manage PPC, SMM Campaigns successfully and strategically with high ROI.
▪ Implement, analyse, and optimize organic and paid search engine marketing activities
▪ Bidding Strategy : Implement Bidding strategies that yield low cost and high revenue
▪ Competitor Analysis: Monitor competitor activities at regular intervals (changes in promotions, Prices, Ad Messaging) and act accordingly.
▪ Keyword Research: Identify profitable keywords based on product being promoted using keywords tools.
▪ Landing page analysis and Optimization: Analyse the performance of website messaging and layout and suggest variants (Theme base landing pages), identify elements to be tested, experiment new elements and measure performance.
B TECH (EEE) from JNTU KAKINADA in the year of 2013.