Bhavesh Gandhi

• Strategic Planning: Develop and execute sales, marketing, and operational strategies aligned with company objectives and market dynamics.
• Sales Management: Oversee sales activities, set sales targets, and monitor performance to achieve revenue goals and market share growth.
• Marketing Management: Develop and implement marketing plans, including branding, advertising, promotions, and product launches, to enhance brand visibility and market presence.
• Operations Management: Ensure smooth operations across production, supply chain, and distribution to meet customer demands efficiently and maintain quality standards.
• Brand Management: Manage and enhance the company's brand image and reputation in the market through effective branding strategies and communication.
• Distribution Channel Management: Develop and manage distribution channels, including dealers, retailers, and contractors, to optimize product distribution and market penetration.
• Product Promotion: Plan and execute promotional activities, advertising campaigns, and product launches to increase brand visibility and market share.
• Market Research: Conduct market analysis to identify customer needs, preferences, and competitive landscape to inform product development and marketing strategies.
• Market Analysis: Conduct market research and analysis to identify customer needs, market trends, and competitor activities to inform business decisions and product development.
• Customer Relationship Management: Build and maintain strong relationships with key customers, dealers, distributors, and industry stakeholders to drive customer satisfaction and loyalty.
• Team Leadership: Provide leadership, guidance, and support to the sales, marketing, and operations teams, including recruitment, training, and performance evaluation.
• Budgeting and Financial Management: Develop and manage budgets for sales, marketing, and operations, monitor expenses, and optimize resource allocation to achieve financial targets.
• Quality Assurance: Ensure adherence to quality standards and regulatory requirements in product development, manufacturing, and distribution processes.
• Continuous Improvement: Identify opportunities for process optimization, cost reduction, and performance enhancement across sales, marketing, and operations functions to drive overall business growth and profitability.

Key Responsibilities:

• Determines annual sales and gross-profit plans by implementing sales & marketing strategies; analysing trends and results.
• Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members.
• Turn around lagging operations and prepare companies for fast growth and profitability.
• Establishes annual, quarterly and monthly sales objectives in coordination with the Company's business plan.
• Further bifurcating sales plans & objectives and drilling down to regions and territories; projecting expected sales volumes and GP for existing and new products.
• Implements national sales operation programs by developing field sales action plans; scheduling and assigning employees; following up on work results.
• Managing and overseeing the sales, distribution and warehousing, and customer service teams.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Special focus on marketing & sales of specialised effect paints & New Products.
• Research Product Development especially on specialised products.
• Obtaining regular market feedback on product quality and evaluation of feedback in market.
• Cultivate excellent relationships with new prospects and existing customers.

Key Achievements:

* Set up sophisticated world class call centre to improve customers' service experience.
* CRM implementation.
*Salesforce Automation implementation.
*Introduction of fully automated "Team Kubwa" Painters' Loyalty Program.
*Introduction of "Privilege Club" customers' loyalty program.
* Set up Showrooms & Mini-showrooms across Kenya.
* Set up 3 new depots to improve customers reach and network expansion in remote areas across Kenya.
*Improved Market Share by 5%
*Improved GP by 3%

Key Responsibilities:
• Analyse and monitor product range positioning, value propositions and competitive arena to develop suitable sales & marketing strategies. Stay abreast of competitor activities and technology developments.
• Develop product marketing plans, including product solutions and training requirements for agreed focus market segments. Identify suitable range from existing product assortment and opportunity for new markets.
• Identify and develop marketing support material required for the successful implementation of product activities and local market penetration strategies. Prepare integrated product and market campaigns for effective launches.
• Develop and present product launch plans & tactical strategies with HO marketing and local team.
• Identify and coordinate requirements for approvals, testing and referencing at local level. Devise and implement specific training packages and seminars.
• Develop and execute annual market communication plans for entire state and specific targeted market segments in the state of Gujarat.
• Support Area Managers to ensure successful implementation of plans at local level. Where appropriate, assist local sales team with joint customer visits and product specifications. Arrange and execute any required training plans and activities.
• Define various customer training needs and prepare training modules to be implemented at local level.

• Responsible for overall Sales, Business Development, Channel Management, Collection, Credit Control, Inventory Management, local branding & BTL activity for decorative Paints’ product portfolio in Gujarat.
• Managing a team of 5 Area Sales Managers-Retail, 1 Business Development Manager, ASM-wood coatings & Commercial Manager, down the line Sales Officers & branch admin personnel who all are handling the network of more than 500 channel partners in Ahmedabad, Ahmedabad upcountry & Rajkot Branch.
• Lead, create, undertake and deliver comprehensive sales and business development strategies.
• Allocating primary targets of Sales & collection to territories and providing necessary strategic inputs and marketing support to achieve the same.
• Analysis and regular review of entire sales force in relation to viable state market to enable the organisation to grow and optimize its marketplace position.
• Produce and implement effective business development plans and models.
• Undertake market research and competitor analysis.
• Identify and develop strategies for product and service innovation and development.
• Develop and maintain positive and long term business relationships with key Dealers, Builders, Architects & big contractors.
• Ensure that sales and business development activity is consistent and aligned with the strategic plans.
• Planning, Designing & implementing various Dealers’ network Schemes and Painters’ & Contractors’ promotion, conducting product training program and technical workshop for Applicators, local promotion and advertising.
• Recruitment of sales force including ASM, BDM, SO BDO and providing them training like product knowledge, channel management & soft skills development.
• Responsible for dealers’ network expansion & correction.
• Liaise with customers, handle complaints where required and, in consultation with the PMG & QC Manager where necessary, resolve customer dissatisfaction.
• Develop and manage expenditure budgets to required outcomes and within designated authority.
• Contribute to strategic planning processes.
• Effective teamwork and contribution to the achievement of team goals.

• Monitoring the entire gamut of sales, collections and customer care operations for Post-paid Business in Kutch territory.
• Demonstrative excellence in identifying, selecting and appointing 300 PSO (Post paid selling outlets), 5 DSAs and 1 distributor in Kutch.
• Responsible for Gandhidham & Bhuj Facility Centre Team.
• Allocating primary targets of Devices as well as Post paid connection targets of Mobile, Data Card & Walky to Channel Partners and providing necessary strategic inputs to achieve the same.
• Conducting business development activities like KNOP activity, Road show etc. for generating business in terms of new post paid connections.
• Designing and implementing staff motivational activities for getting outstanding results.
Handling channel partners’ queries and grievances and providing suitable solution.

• Trading area surveys, Identification suitable land and scrutiny of land papers, Recommendation of suitable business model for proposed site.
• Selection of dealer with or without land in TA.
• Acquiring essential licenses/permissions to start an RO like NA order of land, NHAI/SH approval, DMNOC, CCOE license, RSL, VAT registration and W & M Stamping.
• Coordination with Vendors/Suppliers for FIM & NON FIM Purchase.
• RO staff recruitment/selection & organizing functional & automation training of them by coordination with various vendors and regional training team.
• Handling Sales/Marketing & operational activities of all COCO/CODO/DODO Retail Outlets and Lubes Distributor of Rajkot territory. Generating sales volumes for Fuel & non-Fuel businesses.
• Allocating sales targets of fuel & non-fuel items to ROs and providing necessary inputs to achieve the same.
• Optimum utilization of working capital of RO by doing proper inventory management.
• Conducting business development activities like meeting with fleet owners, farmers etc. For generating business of fuel and non-fuel items.
• Doing inspection/audits at the retail outlet for strict adherence to the Q&Q proposition at RO, to improve the service levels for maximum customer satisfaction, finding any deviation in SOP adherence and compliance to the Law of Land.
• Handling channel partners’ queries and grievances and providing suitable solution.
• Doing product loss study at area level and helping to the all retail outlet managers to conduct the study at RO level.
• Asset preservation & also closely monitoring all other activities in case of shutting down of RO operation.

• Responsible for Sales, Collection and Channel Sales Management for decorative paints products in Saurashtra Region.
• Target setting for individual territory and rigorous monitoring for achieving the same.
• Recruitment of DSA and providing trainings like product knowledge, channel management & soft skills development.
• Planning, Designing & implementing various Dealers’ network Schemes and Painters’ & Contractors’ promotion, local promotion and advertising.
• Promotional activities like concept selling to, and obtaining Product approval from consultants like Architects, Engineers, Contractors and Builders.
• Conducting Seminars for Architects, Painters’ and Contractors’ meet for upgrading their knowledge and also launch of new products.
• Taking feedback from customers & managing relationships with key customers.
Responsible

• Achieving sales volume targets by generating prescription from Doctors.
• Effectively evaluating the position of existing pharma products and make contingency plans.
• Instrumentally conducting primary marketing research to identify marketing opportunities for new and existing pharma products and also assessing the Doctor’s perception.