Co-founder and Editor
Techview.me
Total years of experience :14 years, 8 Months
Founded Techview.me with a university classmate to serve as a technology blog and news site focused on the Middle East region. The site has now grown to a team of 8 writers that have been united for their love and passion for technology. The content includes consumer tech reviews, startup news and feature / opinion pieces on Technology.
As one of the Directors of this family business, my primarily responsibility was to grow the business. I setup an Electronic Business Unit (EBU) that included the eCommerce division as well as a Sales team that handled leads that came in through online advertising. In addition to that, I also setup a service and repair business unit that was a source of revenue that was previously untapped
I was also able to bring in many process improvements across Finance, HR, Marketing and Sales. I also led the overhaul of the IT infrastructure, which improved efficiency in the company.
I was tasked with the responsibility of building the new Mobile Agency launched by the Clique Communications Group. The agency was a full service mobile solutions provider and had operations across MENA and Asia. In this role, I worked with our team across regions to conceptualize, build and deliver mobile solutions to brands and agencies.
I managed a wide portfolio of media and creative agency accounts to provide them solutions across Mobile Marketing, Augmented Reality, LinkedIn Advertising and Social Media Engagement & Monitoring.
I started off as a Senior Executive and was eventually given my own agencies to handle, and a team to manage. This responsibility was formalized with a promotion to the role of Agency Business Manager in August 2012.
Agency Accounts: Starcom MediaVest, Zenith Digital / Performics, Mindshare, UM7, Initiative Media, Magna Global
Publisher Partnerships: LinkedIn, AdMob, Unruly Media, Facebook, StatsIt, Supersonic Ads, Komli, Adstract
I wrote a weekly review column on consumer technology products for Gulf News - the UAE’s leading daily newspaper. My column was first published in Tabloid (entertainment supplement), and was later moved to the Business section of the newspaper. I discontinued writing for Gulf News to focus on building the Techview.me brand.
Intelligence Officer, Socialize Jan 2010 - Jun 2010
The role was encompasses responsibilities across the spectrum including Client Acquisition & Business Development, Campaign Strategy creation and execution, and execution the training projects.
Areas of work included
Social Networking Sites, Content Management Systems, Blogging platforms, Search Engine Strategies (SEO / SEM), Community Management, Social Media Policy, Monitoring and Measurement
MSc International Business, University of Birmingham 2008 - 2009 Grade Achieved - Merit (2:1) • Specialization in Marketing and completed a Dissertation focused on Social Media ROI • Relevant Courses: International Marketing, Marketing in Emerging Markets, International Business Strategy, Issues in Management
BSc (Hons.) Computer Science & Business Management, University of Birmingham 2005 - 2008 Grade Achieved - Upper Second Class Honours (2:1) • Programmed a Facebook application for Windows Mobile phones in .NET as part of the Final Year Project • Scholarship Recipient for all three years. • Gained Extra credits under Personal Skills Award Scheme for 'Planning Your Career' & 'Media Masterclass'.