Bhavna Nihalani

• Liaising with the supplier with regards to the stock ordering, price negotiation, quantity
• Identifying the potential customers for the merchandise of Whatever it Takes products
• Designing kiosks, concept stores, Shop in Shops to position the brand in accordance to the marketplace.
• Increase brand awareness, relevant differentiation, value, accessibility and develop brand plan.
• Responsible for the marketing communications to promote the brand through PR, events and promotional campaigns.
• Analyzing the market, consumer, and competitive information in setting new product pricing and managing price on existing items.
• Setting up a boutique apartment specifically for the potential customers, media and exhibitors.

Company Industry: Distributions (Luxury Timepieces and Jewellery)
Brand: Aigner, Givenchy, Police, GF Ferre, and many more
Job Role/Department: Marketing
• Coordinated and managed events including exhibitions, publicity campaigns, product and store launches
• Appraise and amend material submitted by publicity writers, photographers and illustrators to include in press books and newsletters.
• Distributed press releases, editorial features, images and illustrations to key media.
• Built and maintained relationship with key local media (print and broadcast)
• Arranged for press interviews at social, business and consumer events to build spokesperson profile
• Oversee and liaise with photographers and designers to prepare for material in brand catalogs, newsletters, leaflets, brochures, roll-ups, A4 Size posters, Press Books and Invitations.
• Conducted and prepared staff training for Duty Frees and Paris Gallery outlets for the Company brands to the increase awareness and knowledge leading to better sales.
• Looking over the Visual look of the store by coming up with artist and creative concepts for in-store displays.
• Consistently conceptualized creative and effective promotional ideas to increase traffic in to stores and improve sales
• Liaised with the suppliers and designing the GWP’s, Watch & Jewellery display stand and Kiosks for the brand Aigner for a better overview of the brand
• Along with Middle East, managed the public relations, airlines advertorials and events for Aigner Watches & Jewellery in Fareast Asia (Singapore, Malaysia, Hong Kong, Japan, Indonesia)
• Plan and host team building activities to strengthen internal communications.

• Assisted in the implementation of the Super-Max communication and public relation strategy for the successful launch and ongoing promotion of Super-Max products in the market.
• Liaised with the Public Relations agency ongoing basis to book interview space, press releases, latest launch and news about Super-Max.
• Conceptualized and organized events including sponsorships, product launches, board meetings, conferences, quarterly reviews, product sampling drive and corporate dinners.
• Planned, prepared and designed concepts for brand activations and event proposals
• Responsible for booking the event space, negotiated agreements with outside providers and subcontractors to ensure the lowest cost and highest quality of service.
• Maintained an events calendar based on the research conducted to identify the target audience and events beneficial for the organization anticipating long term planning and effective event management.
• Overlooked all aspects related to the event in terms of procurement purchasing with regard to catering, audio visual, security and rental needs.
• Supervised, directed and coordinated the activities of the creative’s, sub contractors, vendors as required to successfully execute all aspects of the events on the scheduled delivery date.
• Liaised with the PR agency to promote the events and gain maximum media coverage
• Developed and executed all necessary follow up with sponsors, sub contractors and client groups.
• Provided post - event analysis, budget recaps, participant feedback and developed event reports that incorporates learning into future plans
• Responsible for designing and collating the quarterly E-Newsletter
• Conducting research, making store visits and gathering information about competitors and responsible for organizing market visits for all new employees/ guests briefing them about Super-Max products portfolio and Trade Channels.
• Responsible for the online activation for Super-Max globally including Social Media, company website, e-commerce and maintaining a database of our clientele.

Company Industry: Designer Accessories and Clothes
Brands: Upcoming Local designers and Indian Designers
• Managed stock control of all products at the store
• Analyzed and forecasted sales figures and volumes to maximize profits
• Developed planning strategy, taking into account trends and new product launches
• Organized special in-store promotions, displays, events and publicity campaigns for new launches and designers
• Maintained awareness of market and consumer trends the retail industry
• Managed day-to-day operations and ensured quality control of all products and services
• Handled accounting and budgeting responsibilities of the store
• Provided customer service by assisting them and looking into their needs.
• Responsible for merchandising on regular basis to attract more customers
• Developed relationship with local designers to showcase their collection at the store.