Marketing
Edutech
Total des années d'expérience :13 years, 11 Mois
Handling all the Marketing activities for the Middle East region
• Responsible for developing and maintaining
marketing strategies to meet company objectives.
• Working on all marketing, advertising and
promotional activities.
• Responsible for the marketing of company
products and services to the right market
• Conducting marketing activities for all Edutech
principals
• Managing all aspects of print production and
distribution.
• Handling the execution of all Exhibitions,
Conferences and other corporate events -
Team leader for GESS 2013
• Coordinated all promotional activities
• Management of the marketing mix
• Developing guidelines
• Market Research
• Managing budgets
• Managing the customer journey (customer
relationship management)
• Managing agencies, writing press releases
• Negotiate contracts with vendors and distributors
• Created marketing materials for TV, radio, print & online
• Researched prop and wardrobe choices
• Assisted producer, director and production team
• Conducted auditions for talent as per script
• Supervised talent and arranged shoot schedule
• Managed time during a shot
• Co-ordinated & attended planning meetings
• Acquired permission for shoots
• Synchronized production team rehearsal schedules
• Maintained expenditure accounts & submitted weekly and monthly reports to the account manager
• Attained items required by production staff
• Contributed to the planning and management of advertising and PR campaigns
• Planned and implemented media strategy
• Updated website
• Implemented brand strategies and maintained brand consistency
• Managed the production of promotional giveaways
• Organized and planned corporate events like graduation, Season of Film, lecture series and exhibitions, Women’s Lunchbox 2012
• Compiled market research and competitive analysis
• Maintained the university’s social media, blogs and new media platforms
• Monitored & analyzed press coverage impact
• Produced the internal newsletter
• Created artwork for distribution & press
· Assisted in project development
· Created database for future projects
· Communicated with potential clients
· Procured items for events
· Multi-tasked before and during the event - hosting, fool-proofing, conveying clients to the venue, etc.