Social Media Senior Analyst
accenture
Total des années d'expérience :11 years, 5 Mois
Social Media Listening.
Brand Monitoring and Competitive Study.
Conceptualization Digital Campaigns.
• Worked on RFPs for sales team, con-verted three top clients into retainer for digital media reporting
• Introduced social media deconstruct re-port for client to increase owned chan-nel engagement
• Trained team of analysts on social me-dia listening tools like Radian6 and BrandWatch
• Automated data tagging process
• Participated in CSR events
• Liaise with c-suite and leadership stakeholders to understand business needs, design frameworks and present impactful consumer insights
• Lead integrated research projects, both qualitative and
quantitative to understand consumer expectations, pain points and overall sentiment drivers
• Handle extensive tech stack to analyze NPS, social media, NPS, chat transcripts and review data
• Work closely with cross-functional teams for process optimization, advanced analytics and visualization pro-jects
• Responsible for end-to-end project management, lead team of analysts, manage resource planning and trainings
• Conduct quarterly business review meetings, coordinate with client and internal stakeholders for new opportunities
• Led command center for India’s leading telecom brand focused on VOC and digi-tal data
• Developed frameworks to identify crisis, engagement benchmarking and editorial content analysis
• Monitored client brand competitors to track social channels content, products and offers
• Pitched for new business & supported creative teams by providing social in-sights for communication strategies
• Planned social campaigns (ideas and execution) for Hindi GEC channel’s show launches
• Trained and led a team of six analysts
• Set up client’s subject matter expert program framework to measure engagement
• Delivered YouTube content optimization for anti-virus client, client implemented 65% of recommendations
• Evaluated worldwide content for BFSI client on monthly basis for channel engagement and paid campaigns
• Worked with in-house automation team to build social media tracking tool
• Trained team on social monitoring tools