Trade Marketing Manager
AATCO Food Industries
Total years of experience :13 years, 2 Months
- Plan and develop promotional plans for UAE and KSA market
- Collaborate with Sales team on execution of promotion plans with customers - both modern trade and traditional trade
- Assisted in the development of the 'Sales planning and forecasting model' and provided a monthly summary to management
- Presented 'Cost of doing Business' with key customers analyzing BDA agreements, suggesting amendments and developing plans for full utilization
- Developed MSL by key customer and country in all GCC markets
- Worked directly with the GM to develop and implement pricing strategy in all GCC countries
- Strategically involved in the development of budgets, goals, sales forecasting model and initiated new procedures for promotion planning and reporting
- Accountable for business analysis presenting reports on Sales, AnP, Nielsen shares and highlighting key issues to the GM
- Successfully grew Delicio business in UAE by 100% over previous year while reducing expenses by 30% YTD June
- Aligned with Sales managers and GM to optimize key account planning with a view to optimize cost while adding value for company and consumer
- Created templates for key account planning and trade marketing which is now part of company SOP
• Managed 2 key product portfolios - Salad Dressings and Hot Sauce, which contribute 60% of total Sales Volume and 72% Sales value of brand Delicio
• Developed quarterly marketing plans comprising trade and consumer promotions and consumer activities with associated sales and costs
• Successfully led development and launch of 22 new products liaising closely with R&D, Quality, Production, Purchase, Design, CRM and Sales
• Presented Bi-monthly Issues and Opportunities report based on analysis of AC Nielsen data
• Engaged research agencies to conduct FGD, Online Concept testing and Sensory evaluation of Delicio products with consumers
• Worked closely with marketing agencies - Design studios, BTL and Advertising agencies - for development of labels, promotional material, in-store and outdoor activation
Responsible for
- Overall supervision of production facility,
- Order planning
- Dispatch planning
- Product designing
- Product development
- Vendor management