MArketing Executive
Manipal Global Education Pvt Ltd
Total years of experience :3 years, 2 Months
Online Marketing
• Online & Mobile Marketing: Digital & Mobile Media marketing strategy, media planning & implementation, Communication Development, Campaign Management and Operations, Response Management, Co-ordination with E-marketing Agency/s & relationship management,
• Social Media Marketing: Develop & implement Social Media Marketing strategy, Manage the social media marketing/viral initiatives & drive engagement activities
Product Development and Marketing Operations:
• Content writing . ( Concept Design, Architecture and Content for the Manipal University’s 2011 Brand Books (including Manipal University Prospectus 2011).
Branding :
• Brand Management: Generate insights and develop strategic initiatives/thinking for brand building.
• Content Creation for Online campaign, Landing pages and Brand building activities.
• Marketing Strategy & Planning including Promotional activities Print Media.
• Business Development - Lead Generation, Planning, Execution (B2B Activity).
• E-Commerce: Managed Manipal University online application payment gateway.
• Market Research- Primary & Secondary surveys and Market study,
• Competition Analysis & SWOT Analysis.
• Vendor Management
• Applicant Database Management
• Student Counseling - Online & Offline
• Bills Management - ads, sponsors, creatives’, vendors, media outlets etc
• Online Reputation Management
