Social Media Specialist
SKY NEWS ARABIA
Total years of experience :14 years, 8 Months
• Creating Social Media Visual Stories, using storytelling techniques and editing skills (Adobe Premiere and Adobe After Effects)
• Attending and covering international exhibitions and posting live tweets and updates.
• Building and executing social media strategy through competitive research, platform determination, benchmarking, and audience identification
• Generating, editing, publishing and sharing daily content that builds meaningful connections and encourages community members to take action
• Setting up and optimizing company pages within each platform to increase the visibility of company’s social content
• Conducting research to identify social media best practices and trends, and keeping up-to-date on social media best practices and trends.
• Creating, developing and managing content for client’s web presence in Arabic & English
• Coordinating web projects across departments
• Maintaining a consistent look and feel for various clients
• Maintaining and developing the master content calendar for clients
• Copyediting and proofreading all web content
• Overseeing freelancers, including writers, copy-editors
• Handling the company’s daily blog updates
• Assuring web-based information is archived for future needs and reference
• Tracking and reporting on all site metrics
• Organizing daily tasks and Liaising with key team members and clients
• Responsible for the website homepage (Arabic & English).
• Creating homepage banners for daily campaigns.
• Creating banners for the daily newsletter.
• Creating Google and Facebook Ads to drive traffic.
• Creating Facebook posts for the Social Media team.
• Creating advertising campaigns for the Media.
• Testing click-through rates for banners.
• Managing company's website content
• Writing the content for the daily Newsletter.
• Writing articles and dealing with PR agencies.
• Developing concepts, graphics and layouts for new ideas and campaigns.
• Producing variety of copy materials, including: letters, reports, proposals and forms.
• Translating and editing business letters, faxes, contracts and other formal documents.
• Translating brochures, manuals and booklets from English to Arabic and vice versa.
• Liaising with clients to discuss any unclear points.
• Proofreading and editing final translated versions.