Head Of Digital Marketing
Hospitality Dynamics
مجموع سنوات الخبرة :14 years, 1 أشهر
Agency recognised for designing, implementing and managing loyalty programmes through mobile apps.
Guide the digital transformation of the business, participated in service/product proposals, responsible for restructuring the marketing team, client relationship management, brands development, and analytics.
• App & website UX / UI design and developer’s relationship management. Increased active users by 177% and mobile transactions by 135% in three months by improving app’s enrolment and redemption process.
• Responsible for planning and executing digital strategies in the Middle East resulting in 10k users acquired and over USD 1 million revenue in F&B spend during the 1st semester (32% spent growth during the first month).
• Negotiate F&B offers to be displayed in the app with the marketing managers. Markets: Bahrain, Egypt, Jordan, KSA, Lebanon, Oman, Qatar, and UAE.
• Contributed in the UX design and rebranding of Trekk7, a mobile platform for restaurants.
• Developed a marketing plan- introduction stage of the product.
• Manage relationship with potential clients.
• Negotiate product offers, sales deals, and promotions with potential clients.
• Designed and implemented marketing strategies through digital platforms to increase brand awareness, engagement, and conversion.
• Created brand audit and guidelines in order to ensure brand equity and consistency among digital channels.
• Conducted customer's data analysis to transform insights into creative outputs.
Oversaw strategic and tactical planning for RIM (BlackBerry) projects at POS in Venezuela and LATAM. Successfully developed and executed projects focused on market growth, brand awareness, and customer satisfaction by customizing HQ’s strategies into local market.
• Collaborated in recruiting, selection, trainings, and allocation of over 200 sales representatives in POS.
• Created strategies at POS in order to boost sales and customer satisfaction.
• Coordinate merchandising material and BTL activities, product launches and special activities in order to guarantee brand equity and projects objectives accomplishment.
• Exceeded all quarterly targets for Channel and Open Market devices for twelve consecutive quarters by guaranteeing the correlation between trade and consumer marketing activities. Surpassed sales objectives by over 200% and increased profits by 75% during the first year.
• Developed strategies with top BlackBerry’s distributors for +1000 stores in the country. Contributed to significant sales growth (25% in three months) by broadening relationship with retailers and distribution networks and ensuring ample product supply.
• Coordinated consumer’s loyalty promotional activity resulting in the sale of more than 1, 000 devices in three days before the official release of BlackBerry10 at POS.
• Executed nationwide sampling campaign for Mini Club Social launching resulting in over a million people reached in a month and 15% sales growth within three months.
• Coordinated a contest for Palmolive in association with local designers obtaining 10% sales growth in one month.
Additional activities and accomplishments: • First place obtained in the Action Project (Business and Marketing Plan for a U.S. company). • First place obtained for a business/advertising campaign for a local Winery. • Dean List honored. • Marketing and Communications Manager for Hult Business in Fashion club (Participated as a community manager during the SF Tech Week. Organized a catwalk to support Movember foundation (over USD 10.000 raised) • Module abroad at Dubai campus, completing electives in: Luxury Marketing and Service Operations Management. •
Certificate
Certificate.
Mass Communication with corporate concentration.