Senior Vice President, Head of Sales & Performance Management
National Commercial Bank
Total years of experience :18 years, 5 Months
Key Responsibilities:
Senior Vice President, Head of Sales & Performance Management
•Develop and incorporate performance management tools like the BSC (Balance Score Card) to monitor the performance of 1400+ employees, generate incentive /Bonus payout reports and end of year employee ratings.
• Lead the sales and performance management analyzing the product portfolio to ensure judicious utilization of the allocated budgets for getting the optimum yield to match the expectations of the management.
Key Responsibilities:
Head of Sales and Campaign
• Analyzed the financial markets to design sales planning, incentive schemes, promotional activities and awareness campaigns to achieve the organizational goals and objectives.
• Reviewed competitor activities to formulate schemes focusing on the target customer audience with the aim to retain the existing customer base and convert new clients.
• Monitored sales activities, statements, and reports to assist the team to achieve the allocated targets and contribute to the overall growth of the organization.
• Implemented best practices taking feedbacks from consultants and customers to ensure better client servicing.
• Followed up on local suppliers to ensure timely delivery of ordered materials to enable smooth conduct of day to day operations.
• Monitored the project plan development to generate monthly progress reports tracking results achieved to submit to the management within the stipulated time frame.
• Conducted extensive negotiations for execution of events, offering sponsorships, local PR and other promotional activities to ensure apt return on investment.
Head of Sales and Campaign
• Managed the execution of QuickPay promotional campaigns to achieve the set goals and objectives.
• Played a pivotal role in the development and execution of strategic sales plan to ensure achievement of the desired results.
• Analyzed internal processes to enable cost cutting and contributed to the operational profitability.
Marketing Manager: Electronic Transaction Banking Division
• Provided leadership to the segment specific marketing activities and initiated innovative promotional activities to achieve the set goals and objectives.
• In-charged with the development and execution of e-banking and QuickPay promotional campaigns to educate the customers and promote transactions through the specified channels.
• Monitored the ATL and BTL activities to promote the product portfolio for maximum returns to generate incremental sales and surplus revenues.
• Updated the promotional forecasts working in coordination with the campaign managers and monitored relationships with the PR and advertisement agencies.
Marketing Manager: Electronic Transaction Banking Division/Alternative Distribution Channels
• Functioned as an integral part of the team to develop marketing strategies enhanced the quality of customer service catering to meet all the individual customer needs and requirements.
• Coordinated between the marketing, IT, business unit and agencies to ensure successful completion of the assigned projects as per the management expectation.
• Built strong brand equity for QuickPay working in coordination with the advertising agencies to establish the product in the market place.
• Implemented AOP plan activities in coordination with the various team members to market AOP initiatives to business and channels.
• Maintained an excellent business relationship with the Business partners, and agencies to explore the scope for further business expansion.
• Prepared monthly report on achievements, plans based on tracked results to make submission adhering to the set time frame to keep the management updated on the current status of operations.
Head - Campaign Management
• Conducted research on investment opportunities to conceptualized business development plans with the aim to make a significant contribution to the achievement of the set goals.
• Executed ATL and BTL activities designing effective media advertisement strategies to effectively build brand identity focusing on the targeted customer audience.
• Planned and executed innovative promotional and marketing campaigns to execute brand positioning and distributed the product portfolio as per sales trends.
• Generated annual marketing plan in-line with the organization vision and mission and provided accurate sales forecasts to prepare marketing budgets.
• Prepared all the mandatory MIS reports adhering to the quality parameters to submit within the allocated time frame.
• Ensured adherence to the time table set for execution of advertisement campaigns through coordination with the concerned advertising agencies for finalizing time, date and release of advertisements in prominent newspaper and magazines.
• Conducted extensive negotiations to participate in events, sponsorships and local level PR activities to increase the product visibility.
• Planned and managed frequent meetings with the sales and marketing personnel to forecast revenue, review the KPIs and assessment of financial performance of the company to identify variances and devised action plans to fill in the lacunae.
• Supervised the activities at the distribution channel level to ensure effective in-store product portfolio displays, merchandising materials and prospecting economical space to enhance the overall product visibility focusing on the targeted customer audience.
Head - Campaign Management
• Managed to retain the existing customer base through prompt resolution of all queries and grievances as per the policies framed by the management.
o Role & Responsibilities: Responsible for the management, training, mentoring and guiding a team of 40 professional including managers and staff to motivate and focus on the achievement of individual goals & objectives. Built and expanded the supply chain to enhance market penetration reaching out to the customers spread throughout the nook and corner of the region and executed market expansion plans to cater to untapped potential market segments and generate incremental sales. Designed strategic sales plans to cater to the changing market trends and customer demand patterns. Allocated budgets for various contracts and reviewed the outstanding dues to ensure collection of payments adhering to the terms and conditions defined by the management. Analyzed internal processes to suggest a modification for increasing the overall efficiency focusing on the customer needs and aspirations. Coordinated with the trademarks department to resolve issues pertaining to grey areas, counterfeits and devised checks and controls for effective monitoring.
PREVIOUS ASSIGNMENTS
Product Manager, Arabian Food Supplies Jeddah, Saudi Arabia, Jul 2000 to Nov 2002 (02 Years 04 Months)
o Role & Responsibilities: Managed the sales, marketing and profit budgets catering to the Saudi market for various product categories including coloration, Hair care, Skincare, & make-up. Handled the advertising and promotional campaigns adhering to the allocated budgets to ensure maximum output from investments made and accounted for ordering and allocation of stocks. Led the merchandising team providing all the necessary assistance for implementing the POS material. Negotiated contracts with Key accounts focusing on the overall benefits for the organization and developed tailor made promotions for key accounts.
Product Manager - Luxury Products, National Marketing Company Jeddah, KSA, Apr 1999 to Jul 2000 (01 Years 03 Months)
o Role & Responsibilities: Analyzed sales data and statements to ascertain the market trends, customer requisitions and competitor activities to devise potent strategic promotional plans to enhance the product visibility and highlight the USPs. Managed the entire product life cycle.