Assistant Manager ERP & Project Manager
United Electronics Company (eXtra)
Total years of experience :19 years, 8 Months
eXtra was established in 2003 and started its business operations in Saudi Arabia to provide customers with complete shopping experience for consumer electronics and home appliances. Today, with +18 Million shoppers and SAR4.5Billions revenue, Extra is the destination and the most popular electronics chain with more than 50 stores across Saudi Arabia, Oman and Bahrain alongside an emerging online electronics retailer in Middle East.
Key Responsibilities
- Leading a team of technical and functional resources (11-13 FTEs) in IT department to execute different ERP projects, business support and to cope up with agile Retail/eCommerce operations.
- Managing applications business support operations for B&M channel (46 stores, 3 DCs, 3 Satellite DCs), Omni Channel (2 DCs, 6 Stores) & B2B (Oracle EBS Suite, Oracle MOM Suite, BI etc.)
- Managing support vendors and support teams (Internal & External)
Key Projects:
Project Manager: Oracle Retail MOM Suite Implementation (MOM Suite V14, POS, OMS, BIP, EBS Suite R12) alongside business process re-engineering.
Project Manager: ERP Support, Vendor Transitioning, Engagement and Management
Project Manager: Downstream Applications for SAP Hybris eCommerce Platform Implementation
Grand Wholesale and Hypermarkets was a new venture which was planning to open 16 Hypermarkets with the ambition of contributing to the evolution and development of Developing Rural and Suburban Areas of Medium Cities of Pakistan and to help all the retail chains in those areas to renovate.
Key Responsibilities
- Managing a team of Senior Buying Managers, Buying Managers and Assistant Buying Managers
- Responsible to manage P&L, budgeting, merchandise sourcing, category management, assortment development & promotional planning & execution of categories including Office, IT, Media, Mobile, Consumer Electronics, Home Electrics, Home Improvement, Stationary, Furniture, Car Care, DIY, Household, Home Textile, Seasonal and supports.
Company Introduction:
Logic information System is a USA Origin Company that provides complete retailing solution to retailers through Oracle Retail Applications. Logic provides comprehensive services for installation, configuration, custom development; hardware and software hosting, support, and training for the entire Oracle Retail suite.
Key Responsibilities:
Understanding of Client’s AS-IS Business Processes in planning phase
• Conducting Conference Room Pilot (CRP) sessions to expose system functionalities to client’s business team.
• Finalizing the Business Requirement Document (BRDs) with client’s project team.
• Helping the project manager in deciding the project scope in light of identified Gaps during the Analysis Phase.
• Business Processes Re-engineering as per Oracle’s Best Business Practices.
• Process mapping exercise to map Oracle’s business processes to client’s business processes in order to drive a best fit between the two.
• Acting as a liaison between client’s business user leads (BULs) and our technical team during Build, Data Conversion and Data Integration phase.
• Performing system configuration as per client’s requirements.
• Preparing the Testing Strategy documents with scripts and scenarios to execute the Testing Phase.
• Derivation and implementation of Change Management Strategy for smoother transition to new ERP system and earliest acceptability by users.
• Working with client on different user straining and helping them on different scenarios.
• Performing implementation and supporting client on cut off the old applications.
Company Introduction:
Metro Cash & Carry is a sales division of the Metro Group, one of the world’s largest retail companies. Metro cash & carry has 745 distribution warehouses (stores) in more than 30 countries generating sales of USD 42.7 billion in 2012.Metro Cash & Carry employs more than 115, 331 people in 30 countries.
Used to manage category of Consumer Electronics & Media with annual turnover of USD12 million, net income of USD 1.32 million (year 2012) with portfolio of 800 SKUs.
Key Responsibilities:
• Accountable for monthly KPIs (sales, profit, promotional sales, stock rotation, old stock, product availability)
• Developing category strategies for defined customer groups to achieve year to year incremental growth.
• Create and help in executing planogram and product merchandise in line with company strategy.
• Identifying potential categories for private labels (execution from sourcing to on-shelf availability)
• Supplier portfolio management (contract & promotion negotiations, building long-term relations)
• Market trend analysis, anticipate changes in consumer trends and adapt product ranges accordingly
• Building profitable promotions to drive customer traffic and localized promotion/pricing strategy.
• Seasonal planning and execution by each category
• Preparation of yearly marketing and event calendar
• Derivation and execution of marketing as well as advertising strategies for the category in line with company’s strategic goals.
• Visits to Trade Fairs to identify innovative products to add to existing portfolio with a view to create differentiation in comparison to the market.
• Relationship management for international A-brand suppliers.
• Preparation of month, quarter and year end budgets and forecasts to pace up the annual budget accomplishment.
• Ensuring legal compliance of the product
I established Excellence Academy, an Institute that was providing home tutors throughout Lahore City to teach the students at homes. I was managing all operations of this institute having 15 permanent employees and a pool of more than 1000 part time teachers. This business helped me in understanding unexpected customers’ behaviors and their complex thought processes .This experience carved my intellectual ability to deal with unwanted situations.
Started a “Dairy Farm” business in partnership with my first cousin and successfully managed it for almost 2 years. I sold my shares to my business partner when it became difficult for me to manage it remotely along with my studies, as my dairy farm was 150 km away from my home city Lahore.
I secured record 4 Gold medals in MBA with 8 distinctions.
I secured Silver Medal in BS (IT)