Digital Marketing Specialist
Cpi media group
مجموع سنوات الخبرة :15 years, 10 أشهر
Brand Promotion on Social Networks
Search Engine Optimization for group websites (10+ websites)
Helped and trained the Editorial Team to increase web traffic
Drafted, Developed and managed all components of a paid performance campaign and reporting including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
Ensuring delivery on performance targets for clients
Worked closely with HOD to deliver Performance Marketing vision & objectives
Handled Social broadcast of CPI events, including BBC Good Foods, SME Advisor, CNME, Sports Talk also incharge of the social media team
Achievements:
Generated 850% Traffic increase for cnmeonline.com
Increased average visit duration for CNME by 360%; Pages/Visit by 106%
Managed client projects across web
Built from Microsites to Rich Media Advertising and all the other wonders of interactive
Managed projects from concept through to delivery guiding both the client and internal design and development teams
Launched two brand websites from concept to delivery, managed to get 100, 000 Pageviews the second month
Lead the Central Social Team inclusive of 5 teamates
> Developed and marketed websites for AAJ, PLAY and BR
> Maintain all the group websites.
> Program promotions on Digital/Social Media
> Search Engine Optimization for the websites
> Viral Marketing - Social Media Marketing - More focus towards quality content and not quantity.
> Migrated www.aaj.tv from Custom CMS to Wordpress
> Leaded and trained the editorial teams of up to 12 people for AAJ & Play
> Supported independent web newsrooms for AAJ and Play with feeds from
> Thomson Reuters, Associated Press, PPA
> Generated unique content for current affairs, lifestyle and entertainment, both local and Global.
> Managed social media following and initiated marketing and promotions on various platforms for AAJ and Play.
> Took the AAJ TV brand to one of the top 3 media group following on face book.
> Integrated and designed internal product and program campaigns by syndicating TV and Web together.
> Launched Web TV on AAJ.
> Achieved 250 % growth for AAJ.TV’s traffic
> Achieved 30 % growth in Digital Sales for AAJ.TV
> www.aaj.tv, urdu.aaj.tv, playtv.com.pk, brecorder.com
> www.facebook.com/aajtv, facebook.com/aajnewsurdu, facebook.com/boltapakistan facebook.com/yougottaplay, facebook.com/brecorder, facebook.com/aajsubh facebook.com/aajtarget
> Twitter.com/aaj_news, twitter.com/aaj_urdu, youtube.com/aajtv
- Technical expertise in Designing, developing and managing the web brands.
- Search Engine Optimization, Social Media Marketing and Keyword taggings
- Software/Internet Skills: Adobe Photoshop CS 4, Adobe Flash, Wordpress CMS, Joomla CMS, Google Ad planner, Google Doubleclick, Google Insights, Google Webmaster, Google Analytics, Youtube, Facebook Insights.
Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts
preparing marketing and advertising strategies, plans, and objectives in line with the Marketing manager
Planning, creating and organizing promotional presentations; updating calendars.
Keeps a track of all product trends and keeps all collaterals updated.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements
Establishing contacts
Developing schedules and assignments
Organize dealer meets and corporate events
Coordinating mailing lists.
Plans, develops and executes Email and online marketing
Develops detailed brief for the graphic and web development team
Accomplishes organization goals by accepting ownership for accomplishing new and different requests
Manage PR and marketing communications agencies.
Develop partnerships and relationships with third parties to meet objectives.
Manage online campaigns, web site, and use of digital/social media.
Manage sponsorships, tradeshows, and road shows.
Plan and execute key dealer meets, and corporate events
- Assistant in Manager Operations with daily tasks
